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Growthstrategy

Know where your growth lies.

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Reinoud Wolff
Chief Commercial Officer

Three situations we encounter every day.

Why a growth strategy?

  • Revenue is growing, but you don’t know why. Sound familiair?

    Some months are good, some are bad. Without a strategic growth model, you don't know the root cause. Which means you can't accelerate or improve either. Redkiwi helps you build growth engines. Powered by AI. Everything measurable, correctable, and scalable.

  • The budget goes toward everything at once

    Acquiring new customers, increasing loyalty, optimizing prices: everything gets a little, nothing gets enough. Fueled by 22 years of customer insight, we quickly identify which lever in your model delivers the fastest return.

  • The plan exists, but no one has run the numbers

    Ambition on paper isn’t a business case yet. We compare assumptions, investments, and expected returns side by side so that management can make a decision based on the numbers. That starts with an honest baseline assessment.

A growth strategy that starts with your own numbers

You want next year’s revenue to be higher than this year’s. The question is where that growth will come from. More new customers? Selling more often to the customers you already have? Or a higher average order value? As long as that answer isn’t clear, the budget gets spread thin across everything, and little progress is made.

At Redkiwi, a growth strategy starts with that answer. We calculate where in your model there’s the most room for growth: penetration, frequency, or average spend. Those three levers determine the power of your growth engine. One of them will yield the most for your business, and that’s the one we’ll implement first.

You remain in control throughout the process. Every assumption is laid out on paper with the underlying figures, so you can see why a particular choice is the top priority and what it’s projected to deliver according to the business case. You’ll work with Reinoud, who builds the model together with you and is also there when it’s time to make adjustments.

  • 22+ years of experience
  • 9,3 customer satisfaction
  • 55+ Kiwi specialists

From Revenue Goals to a Growth Model

We start with your numbers. Revenue broken down by number of customers, purchase frequency, and average order value, across multiple years and by segment. This yields a model that shows how much each lever yields when you take it one step further.

We compare that model to the market. How much room is left in your current target audience, what are your competitors doing, and where is there demand that you’re not currently serving? That combination determines which growth path is realistic and which you’re better off avoiding.

From Growth Model to Actionable Decisions

A model that nobody uses is just a spreadsheet. That’s why we translate it into a prioritization plan: which initiatives to pursue this year, what they’ll cost, who will execute them, and which KPIs will show whether they’re working.

Then we keep it dynamic. In the quarterly session, we compare actual results with the business case and make adjustments together. If an assumption turns out differently than expected, you’ll hear from us before it shows up in the annual figures. No black box, no annual plan that disappears into a drawer.

The next step after your growth model.

Turning Growth Strategy into Action

The growth model defines the growth you’re aiming for. Together with our strategists, marketers, and data specialists, we work out which channels you’ll use to achieve that growth, the order in which you’ll implement it, and how you’ll measure success.

From an honest baseline measurement to a model that keeps delivering results.

How a growth strategy works

  • 1. Baseline Measurement and Growth Model

    We collect your revenue, customer, and channel data and build the growth model. You’ll see in black and white where you stand now and how much room there is for each growth lever.

  • 2. Prioritization and business case

    Together, we’ll select the initiatives with the greatest impact and compare the investment to the expected return. You’ll know exactly why a particular initiative is ranked number one.

  • 3. Execution and Adjustment

    The selected initiatives are assigned to the specialists who will carry them out. Every quarter, we compare actual results with the model and fine-tune the parameters that work. This makes the system more predictable with each passing quarter.

Three partnerships in which growth was calculated in advance.

Organizations steering on predictable growth

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    MAAS

    Treat yourself well

  • Croonwolter&dros

    From an SEO strategy to a monthly digital marketing approach

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Independent advice, no bias.

Platforms to support your growth model

Discover new opportunities through new leads

Smart automations, personalized emails, and integrations for growth

Secure online shopping with Trusted Shops.

An online store you manage yourself, without having to maintain the platform

Email and automation from a Dutch provider
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Request a free growth scan

Want to know where your growth should come from? We’ll break down your revenue into the three growth drivers and show you which one pays off first. Concrete, honest, and with no strings attached.

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Meet the team

Reinoud Wolff
Chief Commercial Officer
Tim van Es
Brand Manager & Brand Strategist
Meet the whole team Meet the whole team

How much does a growth strategy cost?

Every partnership is tailor-made. The investment depends on the size of your organization, how many segments and markets need to be included in the model, and the quality of your data.

What’s always included: a dedicated strategist who knows your market, a model you can explain to your executive team yourself, and direct communication without intermediaries. Plus, an honest conversation if the numbers point in a different direction than we initially anticipated.

Curious to see where there’s room for improvement in your model? Schedule a meeting, and we’ll work through the numbers together.

Request a free growth scan Go to the scan form

Frequently Asked Questions About Growth Strategy

01/ What is a growth strategy?

A growth strategy defines where your growth will come from: more customers, selling more frequently to your existing customers, or a higher average spend. For each lever, we calculate how much potential there is and which one will pay off first. You’ll receive a model with the underlying figures and a prioritization plan you can implement.

02/ What is the difference between a growth strategy and a digital strategy?

A growth strategy determines what kind of growth you’re aiming for and why. A digital strategy determines which channels and resources you’ll use to achieve that growth. So the growth strategy comes first: without a well-defined growth model, you’ll choose channels based on gut feeling. After that, both processes often run parallel to one another.

03/ What are the benefits of a growth strategy?

Focus and a business case. You’ll know which initiatives will yield the greatest returns this year, how much they’ll cost, and which KPIs to use to measure their success. This allows you to justify your budget to senior management rather than spreading it thinly across everything at once.

04/ How long does it take to develop a growth strategy?

Expect four to six weeks from kick-off to the final model. The state of your data determines most of that time: if your revenue data is scattered across multiple systems, that’s where the work lies. We’ll let you know this after the first session, not halfway through the process.

05/ Does a growth strategy make sense for SMEs as well?

Yes, and often most so. With a smaller budget, a wrong choice carries greater weight. The model then becomes more compact: fewer segments, fewer scenarios, the same three growth drivers.

06/ Can you also help with the implementation?

Absolutely. From campaign development to dashboards and optimization, we’ll help you every step of the way—from planning to performance.