A PIM system as a single source for your product data
As long as your product information is stored in multiple places, there’s no single correct version. A PIM system solves this by creating a single source where specifications, text, images, prices, and variants are consolidated, and from there, sends them to your online store, marketplaces, dealer portal, and catalog.
We set up that system and build the integrations. This is deliberate engineering work: the data model determines what will be possible later on, and an integration that only works during the initial import isn’t a true integration. We set up the import from your ERP, determine which system holds the definitive data, and automate the steps that are currently done manually. Where technology can take over, we do so: we automatically flag missing fields and discrepancies instead of discovering them through spot checks.
You’ll be working with Paul, Head of Engineering. He’ll define which fields are required for each channel and set up a data quality overview that you can access yourself, so you can see which products aren’t ready for publication yet.
What does setting up a PIM entail?
Four layers. The data model: what product types, attributes, variants, and languages you have, and which fields are required before a product can be published. The setup: configuring the system with roles and permissions so that purchasing, marketing, and translation teams can each fill in their own sections without overwriting each other. The integrations: importing from your ERP and exporting to your online store, marketplace, portal, and print, with the leading system defined for each field. And the transition: cleaning up and migrating your existing data, because populating a new system with old errors will only lead to more errors sooner.
From product data to every channel
A PIM is only valuable if the data actually gets out. That’s why we build the export for each channel according to its specific requirements: your online store needs different fields than a marketplace, and a dealer portal requires different prices than your consumer site. Once set up, adding a new channel or language takes just an hour instead of weeks of work. Product information management is therefore not an administrative task but the fastest route to greater reach using the same catalog. The configuration and integrations remain yours: you’ll receive the documented data model and access to the integrations.
