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Outsource Google Ads

Clicks that turn into conversions

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author
Lisa van Brandwijk
Advertising Consultant

Three situations we encounter every week.

Why outsource Google Ads?

  • Your clicks aren’t generating conversions

    You’re paying for clicks that never turn into customers. This is usually due to search terms that look similar but ask a different question—and you can only exclude them once you see them.

  • The account is steering itself in the wrong direction

    Google is steering you toward automated bidding strategies and broader targeting. That works, but only if the measurement setup is correct. Otherwise, the algorithm will optimize for the wrong goal.

  • You don’t know which campaign is driving your revenue

    If you can’t see the cost per conversion for each campaign, you can’t make adjustments. Then the budget is allocated based on gut feeling, and the best-performing campaign remains the same size as the worst-performing one.

Outsource Google Ads to a dedicated specialist

Search ads are the only channel where someone is already looking for you the moment your ad appears. That makes it valuable—and at the same time expensive: all competitors see the same opportunity. So the difference isn’t in whether you advertise, but in what you exclude and what you measure.

We start with the measurement setup, because automated bidding strategies are only as good as the goals you set for them. Once that’s set up correctly, we let the algorithm handle the bidding and focus on what it can’t do: assessing search intent, excluding irrelevant search terms, writing ad copy that aligns with your brand, and creating landing pages that deliver on their promise. In addition to Google Ads, we use Microsoft Ads wherever your target audience is.

You’ll work with Lisa, who’s in charge of SEA at Redkiwi. She compiles a report on cost per conversion by campaign that you can access yourself, so budget shifts are transparent and won’t come as a surprise during the monthly meeting.

  • 22+ year experience
  • 9,3 Customer sercvice
  • 55+ Kiwi specialists

What does outsourcing SEA entail?

Four layers. The media plan: channel selection, budget allocation, and goals, with a forecast based on search volumes and benchmarks so you know what’s realistic. The setup: keyword research, ad copy tailored to search intent, and an account structure you’ll still understand a year from now. The technical aspects: conversion tracking, remarketing audiences, and integration with your online store or CRM—because without that, the algorithm is operating blindly. And optimization: excluding search terms, adjusting bid strategies, testing ad copy, and reallocating budget to what’s working.

From clicks to traceable conversions

A click is just a cost until you know what happened next. That’s why we set up the tracking before any budget is spent—all the way into your online store or CRM—and agree on the metric we’ll optimize for: an inquiry, an order, or the margin behind it. After that, making adjustments is a matter of math rather than guesswork. If you’re looking for a Google Ads agency that can explain every month why the budget has shifted, that’s why we start here—and not with the ads.

Three services that take your ad budget further.

What SEA Relys On

Advertising never stands alone. Organic visibility reduces what you need to pay for, social media provides reach beyond search results, and your landing page determines whether a click yields results. We handle all three within the same team.

From media plan to monthly adjustments in five steps.

How our SEA specialists work

  • 1. Media Plan and Channel Selection

    Channel selection, budget allocation, and goals, including a forecast of search volumes and benchmarks. This way, you know in advance what to expect.

  • 2. Keywords and Ads

    Keyword research and ads that align with the intent behind the search query, in your own voice. We incorporate your input and optimize it from there.

  • 3. Account and Measurement Setup

    Conversion tracking, remarketing audiences, and an account structure that remains logical. Without this step, automated bidding will automatically target the wrong audience.

  • 4. Optimization

    We exclude irrelevant search terms, adjust bidding strategies, and test ad copy. Every change can be traced back to a metric.

  • 5. Reporting and Evaluation

    Monthly cost per conversion by campaign, including the reason behind each budget adjustment and a proposal for the next step.

Three accounts with very different goals and budgets.

Proven Results with SEA

  • Croonwolter&dros

    From an SEO strategy to a monthly digital marketing approach

  • Thomas More Hogeschool

    Increasing brand awareness and registrations with always-on advertising

View all our case studies View all our case studies

What clients say about us

We work together to achieve our goals

As an online marketer at Croonwolter&dros, I’ve been working with Redkiwi for several years now. Our collaboration centers on strategy, consulting, and the implementation of SEO, SEA, CRO, and now also web design. What I appreciate about Redkiwi is their direct, honest approach and their ability to truly think along with us. We therefore view Redkiwi as an integral part of our organization. This strong partnership has helped us take significant steps toward digital maturity over the past few years.

Beau Bauman Digital Content Marketer Croonwolter&dros

For product feeds, shopping, and content creation.

What we use for advertising and managing feeds

Boost e-commerce with intelligent feed and campaign automation

Optimizing Google Shopping for margin and inventory rather than volume

All your media in a single model, online and offline side by side

Let us review your ad account

We’ll review your account: which search terms are eating up your budget without results, whether your metrics are accurate, and what a conversion is currently costing you. It takes just one hour and there’s no obligation.

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Agreement 

Meet our SEA specialists

Lisa van Brandwijk
Advertising Consultant
Mareille Mulder
Advertising Consultant
Meet the entire team Meet the entire team

How much does it cost to outsource SEA?

There are two costs, and you’ll want to see them separately. Your media budget goes to Google or Microsoft and determines your reach. You pay us for setup, optimization, and analysis, and that depends on the number of campaigns and platforms.

What you always get: a forecast before we start, a tracking setup that extends all the way to your online store or CRM, and a breakdown of costs per conversion per campaign in a dashboard you can access yourself.

Want to know what’s possible in your case? Schedule a call, and we’ll work out the details together.

Schedule a call Go to the contact form

Frequently Asked Questions About Outsourcing SEA

01/ What does an SEA partnership with Redkiwi look like?

You’ll be assigned a dedicated account manager and a committed SEA specialist. We’ll stay in touch through clear reports, direct communication, and sometimes even by working alongside you at your office.

02/ Do you also offer SEA outsourcing services in Rotterdam?

Absolutely! From our office in Rotterdam, we help businesses in the region and beyond with smart advertising campaigns on Google Ads. We combine local market knowledge with years of SEA experience to deliver maximum results.

03/ How much does SEA cost per month?

That depends on your goals, market, and advertising budget. We always provide customized solutions and ensure that your investment is used optimally to achieve the best results.

04/ Which is better, SEO or SEA?

That depends on your goal and timeline. SEO is ideal for sustainable, long-term organic growth. SEA gives you immediate visibility and traffic through paid ads. Often, a combination of both is the best strategy.

05/ How soon will I see results from SEA?

With SEA, you can become visible on Google almost immediately. As soon as your campaign goes live, the first clicks and conversions can start coming in. We’ll keep optimizing to increase your return on investment step by step.