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Channable

From product data to sales channel.

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Three situations we encounter every day.

Why choose a Channable partner?

  • Products are rejected without you even noticing

    Part of your product range is rejected due to a missing EAN, a category that doesn’t exist, or a price that differs from your website. So you don’t advertise those products, and you don’t realize it until someone happens to notice. We highlight which ones are affected and why.

  • Each channel requires a different format

    Google Shopping requires different fields than Bol, and Amazon requires yet others. Currently, someone has to manually adjust those files, or it doesn’t get done. With a single source containing rules for each channel, launching a new marketplace is a matter of days.

  • You’re advertising products you don’t want to sell

    Budget is being spent on items that are sold out or below your margin. With rules based on inventory and margin, such a product is automatically removed from the campaign, rather than someone discovering it in the reports at the end of the month.

Channable as the engine behind your sales channels

Your product data determines whether you’re found where people shop. However, that data is usually structured for your own online store, not for the requirements of a marketplace or shopping channel.

Channable is the engine that translates that data. You define the applicable rules once, and for each channel, the feed is generated in the format that channel requires. If you add a marketplace later, it will integrate seamlessly with what’s already in place.

The same rules also drive your ads. Inventory, margin, and delivery time help determine where your budget goes, without anyone having to monitor it daily.

What We Do with Channable

We start with your product data: which fields are present, which are missing, and which are incorrect. This often involves work that goes beyond the feed tool, because a category that doesn’t fit anywhere properly can’t be fixed with a single rule.

Next, we set up the channels, with channel-specific rules for titles, categories, and exclusions. Titles play the biggest role here: the order of brand, type, and size determines whether you’ll be found.

Finally, we link the feed to your campaigns and track on a monthly basis which products generate revenue and which ones are just eating into your budget.

Three things you’ll notice when working with us.

Why choose Redkiwi as your Channable partner?

  • You can see for yourself what’s live

    You can see for yourself which products are live, which have been rejected, and why. Every month, we go over this together, and you decide where to focus our efforts. You remain in control of the business strategy; we ensure the data supports it.

  • Independent advice

    We also advise against using a feed tool if you’re selling on a single channel with a stable product lineup. In that case, it’s just overhead. That’s what ownership means to us.

  • Feed and Campaign Under One Roof

    We also run the campaigns, so feed rules and bidding strategies are developed by the same team. This eliminates the need to go back and forth between the agency and the tool. You’ll work with a dedicated specialist who knows your product lineup.