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Social Media Advertising

Stand out and drive sales

View our results Go to our case studies

Three situations we encounter every week.

Why advertise on social media?

  • Your ads aren’t delivering results anymore

    The budget is running out, and the numbers aren’t moving. This is usually because every ad has the same goal, even though someone you’re just getting to know needs something different from someone who was already in your shopping cart.

  • Your ads don’t stand out in the feed

    An ad that doesn’t stand out won’t be seen, no matter how good your targeting is. In the feed, you’re not competing with your competitors but with everything a user sees that day.

  • You don’t know what each order costs you

    If you don’t know which ad generated the order, you’re just guessing. With a tracking setup that extends all the way to your online store, you’ll know exactly how much each ad costs and how much it brings in.

Social media advertising with a phased plan

In your target audience’s news feed, attention is a scarce resource. That’s why a single message won’t work for all target audiences: those who don’t know you yet need a reason to take a look, while those who do know you need a reason to buy now. We build these two as separate layers, each with its own goal and its own metrics.

We do this on the channels where your target audience is active, not on all of them. Advertising on Instagram requires different content than LinkedIn, and advertising on Facebook appeals to a different age group than TikTok. We adjust the targeting and budget based on the data, and where technology can do it faster than a human, we let technology handle it.

You’ll be working with Mareille, who’s in charge of social advertising at Redkiwi. She compiles a report showing the cost per result by channel and by ad, which you can access yourself. This way, you can see for yourself where the budget is going and why it’s shifting.

  • 22+ year experience
  • 9,3 customer satisfaction
  • 55+ Kiwi specialists

What does social media advertising involve?

Four layers. The audit: we review your existing accounts and campaigns so you know what’s working before we launch anything. The media plan: target audiences, channel selection, messaging for each phase, and budget allocation, with benchmarks to ensure clear expectations from the start. The creative: ads that stand out in the feed, created by us or based on a brief from your own team. And the optimization: ongoing testing of target audience, message, and visuals, with the budget shifting toward what works.

From reach to traceable orders

Reach is easy to buy and doesn’t tell you much. What you want to know is what each order costs you and whether that cost is decreasing. That’s why we set up the measurement framework before the first campaign goes live, all the way into your online store or your CRM, so that results aren’t trapped within the platform. In the monthly meeting, we review the cost per result by channel and by ad, and we reallocate the budget to what’s performing best. If something isn’t working, we pause it instead of letting it run longer.

Three services that make ads pay off.

What Social Advertising Relys On

Advertising never stands alone. Your content determines whether the ad stands out and whether someone trusts you after clicking; search ads capture the demand you’ve generated here; and your measurement setup determines whether you know what it delivered. We handle all three within the same team.

From audit to monthly adjustments in five steps.

How our social media specialists work

  • 1. Audit

    We review your existing accounts, campaigns, and performance. This helps us identify what’s working and what can be eliminated before any budget is allocated.

  • 2. Media Plan

    Target audiences, channel selection, messaging for each phase, and budget allocation—complete with benchmarks so you know what’s realistic.

  • 3. Creative

    Ads that stand out in the feed and align with your brand. Created by us, or based on a briefing from your own team.

  • 4. Launch

    Campaigns go live with the right targeting, budgets, and measurement setup, which extends all the way to your online store or CRM.

  • 5. Testing and optimization

    Ongoing testing of target audience, messaging, and visuals. Every month, we review the cost per result and where the budget is being allocated.

Three campaigns targeting very different audiences and objectives.

Proven Results with Social Advertising

  • Recruitment Marketing

  • Orange

    10 countries, 53 social channels, 1 consistent brand experience.

View all our case studies View all our case studies

What clients say about us

We work together to achieve our goals

As an online marketer at Croonwolter&dros, I’ve enjoyed working with Redkiwi for years. They combine strategy, consulting, and implementation of SEO, SEA, CRO, and web design with an honest and direct approach. Always accessible, professional, and personal, they’re truly an extension of our organization. Thanks to this partnership, we’re making significant strides toward digital maturity.

Beau Bauman Digital Content Marketer Croonwolter&dros

For campaign management, feeds, and content creation.

What we use for advertising

Manage Facebook, Messenger, and Instagram business from a single place.

Boost e-commerce with intelligent feed and campaign automation

All your media in a single model, online and offline side by side

Let us review your campaigns

We’ll review your current campaigns: where your budget is going, what each result costs you, and which channels you’re missing out on. It takes just one hour, with no obligation.

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Agreement 

Meet our social media specialists

Mareille Mulder
Advertising Consultant
Lisa van Brandwijk
Advertising Consultant
Meet the whole team Meet the whole team

How much does social media advertising cost?

That depends on your advertising budget, the number of channels, and whether we’re also handling the creative work. Management is part of the cost, while the media budget makes up the largest portion, and you’ll want to see those two items broken down separately.

What you always get: an audit before we start, a media plan with benchmarks, a tracking setup that extends all the way to your online store, and a breakdown of costs per result per channel in a dashboard you can access yourself.

Want to know what’s possible in your case? Schedule a call, and we’ll work through the numbers together.

Schedule a meeting Go to the contact form

Frequently Asked Questions About Social Media Advertising

01/ Do you also offer social media advertising outsourcing services in Rotterdam?

Absolutely! From our office in Rotterdam, we help businesses in the region and beyond with strategic, creative, and data-driven campaigns that deliver real results.

02/ How much does it cost to outsource social media advertising?

The costs depend on your goals, the platforms you choose, and your advertising budget. With a customized approach, you ensure that every euro delivers maximum return and contributes to your growth plans.

03/ Where’s the best place to advertise?

The best platform depends on your target audience and objectives. Consider Facebook and Instagram for broad visibility, LinkedIn for B2B, or TikTok for younger audiences.

04/ What are the 5 most popular social media platforms?

The most popular social media platforms right now are Facebook, Instagram, LinkedIn, TikTok, and YouTube. Each platform offers unique opportunities for advertising and target audience targeting.

05/ How do you measure the success of social media ads?

We measure success using KPIs such as reach, engagement, clicks, and conversions. With dashboards and regular reports, you’ll always have insight into performance.