• Website Development
    author
    Paul van der Meijs
    Head of Technology

    From digital ambition to a working product

    You want to grow your top line, streamline processes, or better serve customers digitally. But your technology needs to be able to handle that ambition.

    Perhaps your current website is hindering conversions. Systems aren’t working together seamlessly. Your platform is difficult to further develop. Manual work takes up an unnecessary amount of time. Or you see opportunities with data and AI, but lack the technical foundation to implement them effectively.

    In that case, you need technology that makes your growth plans possible.

    We’ll break down what your digital product needs to do, what technology is required to achieve it, and how we’ll build it so it can scale with your business.

    • Where is technology holding back your growth today?
    • What kind of digital experience do your customers or employees need?
    • Which processes can be made smarter or easier?
    • Which systems and data sources need to work together?
    • Where can AI and automation demonstrably add value?
    • How do we ensure that your digital product continues to perform and evolve?

    Discuss your digital growth needs

    Agreement 

    Our engineering services

    • Your website or platform is a key component of your growth engine. We design and build digital environments that are fast, user-friendly, and scalable, and that align with your brand, processes, and business goals.

    • From customer portals to internal applications. We develop apps and portals that simplify complex processes and give users quick access to the information and functionality they need.

    • A digital idea only gains value when people can actually use it. We translate opportunities into digital products, test what works, and continue to develop them in a targeted manner based on user behavior and results.

    • Standalone systems lead to duplicate work, fragmented data, and missed opportunities. We connect platforms, tools, and data sources so that information flows and processes work together more intelligently.

    • A digital product must be usable by as many people as possible. We incorporate digital accessibility into design, technology, and content, and help improve existing environments in a targeted manner.

    • A digital product is never truly finished. We monitor its current state, resolve issues, and continue to develop it based on new goals, user insights, and results.

    Engineering Enables Growth

    Engineering at Redkiwi connects your commercial ambition with the technology needed to make that ambition a reality.

    That’s why we don’t build based on technology alone. A new platform must support a business objective. An integration must improve how processes work. And an app is only valuable if people actually use it.

    That’s why we bring together business, users, design, data, and technology. We make complex systems workable and build a technical foundation on which you can continue to develop.

    We use AI where it speeds up processes, makes experiences more relevant, or improves decision-making. Always as part of a functioning system and with visibility into what’s happening.

    Building for further growth.

    This is how we build digital products that grow with you

    Good engineering doesn’t start with code. It starts with understanding what technology needs to do for your organization and users.

    • 1. We clearly define the digital growth needs

      We start with your vision, users, and processes. We examine what’s working well today, where friction arises, and which technical choices make the biggest difference.

    • 2. We design and build the system

      Design and engineering collaborate from the very beginning. We determine the right architecture, integrate systems, and build the digital product step by step—ensuring that what we create not only looks good but also works well.

    • 3. We measure, learn, and continue to develop

      After launch, the next phase begins. Usage and performance data help us continue to improve. Together with Strategy, Seduction, and Performance, we identify the next growth opportunity and develop the product further in a targeted manner.

    One digital ambition.

    Multiple disciplines.

    Engineering is one of Redkiwi’s four pillars. In practice, they work together continuously.

    • Strategy determines where you want to go and what choices are needed to get there.
    • Seduction ensures that the digital product is recognizable, attractive, and a pleasure to use.
    • Engineering builds digital products, platforms, and technology that bring the experience to life.
    • Performance measures what drives people to take action and continuously improves based on results.

    The technology you need is determined by your growth needs—not the other way around.

    You’ll work with engineers who see beyond the code.

    Meet some of the kiwis from the Engineering team

    Paul van der Meijs
    Head of Technology
    Ruben Lavooij
    Head of Support

    A digital product should make a difference.

    Turning digital challenges into growth

    • Life Outdoor Living

      Further development: design, 3D rendering, and Storyblok

    • Boland

      Millions in revenue for the largest B2B supplier of party clothing