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Commerce Architecture

Available even on your busiest day

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author
Paul van der Meijs
Head of Technology

Three situations we encounter every day with online stores.

Why you only notice your foundation when things go wrong

  • Your infrastructure is built for an average day

    Your platform is designed for an average day, not for the evening when your newsletter and your ads coincide. That’s precisely when every minute of downtime translates directly into lost revenue. A peak can be predicted, so you can prepare for it.

  • No one has the big picture

    Hosting with one provider, domains with an old account, certificates with a third party, and no one overseeing the whole picture. As soon as something breaks, the first day is spent figuring out who has access to what.

  • Your customer reports the outage

    You hear from a customer that the site was down, and it’s already been that way for an hour. Without monitoring, your customer service team becomes your fault reporter—and that’s the most expensive way to find out.

The foundation of your online store

E-commerce architecture is the layer that no one pays attention to as long as it’s working: hosting, domains and DNS, certificates, security, monitoring, and the way your systems communicate with each other. It’s also the only layer that brings your entire revenue to a halt if it fails.

We set up that environment to suit your platform and your peak times, and ensure we notice any issues before your customers do. We document exactly what’s where and who has access to what in documentation that belongs to you. With e-commerce hosting, this also means that the contracts and domains remain in your name.

You’ll work with Sander van der Hoff, Digital Consultant at Redkiwi, alongside Paul from the engineering team and Tim Sol. We’ve been keeping online stores up and running since 2004, and those 22 years of customer insight are the driving force behind every recommendation we make.

  • 22+ year experience
  • 9,3 customer care
  • 55+ Kiwi specialists

What does commerce architecture entail?

Four layers. The environment: hosting that fits your platform and your busiest day, with room to scale up. Domain management: domains, DNS, and certificates all in one place and registered in your name. Security: protection against attacks and overload, plus updates according to a set schedule. And monitoring: tracking whether your site is accessible and how fast it loads, with a notification sent to us before your customer even notices.

From separate contracts to a single overview

Most issues at this level aren’t technical but administrative: a certificate that’s about to expire, a domain tied to an old account, a provider no one can reach anymore. We first map out the situation and document what’s where and who has access to what. Then we configure the environment for your peak times and set up monitoring. For your busiest weeks, we run a test based on expected traffic, so you won’t have to cross your fingers in November.

Three services built on this foundation.

What the foundation is built on

Your environment isn’t separate from your platform and your integrations. How your systems work together helps determine what your environment needs to be able to handle. We address that interdependence with the same team.

From inventory assessment to peak season preparation in five steps.

Here’s how we set up your environment

  • 1. Assessment

    We map out where your hosting, domains, DNS, and certificates are located and who has access to what. This often reveals the first surprises.

  • 2. Choosing an Environment

    Hosting that fits your platform and your busiest day, with room to scale up temporarily rather than over-purchasing on a permanent basis.

  • 3. Set up security

    Protection against attacks and overload, certificates that don’t expire, and updates according to a set schedule.

  • 4. Enable monitoring

    Availability and speed are continuously monitored, with alerts sent to us instead of your customer service department.

  • 5. Prepare for peak periods

    For your busiest weeks, we scale up and test for expected traffic, so you don’t have to cross your fingers on the day itself.

Three organizations for which we set up technology, integrations, and management.

Environments we’ve set up

  • La Place

    We'll take care of a new flavour

  • Biemans

    Online B2B market leader in sports awards

View all our case studies View all our case studies

Independent advice, no bias.

What we use for hosting, security, and monitoring

Optimized hosting for ambitious e-commerce platforms

Magento Commerce

Hosting that scales with your peak traffic

Faster pages and preventing unwanted traffic

Know your site is down before your customer notices

Your own server with fixed costs, management included

Hosting in Dutch data centers, tailored to your requirements

All your domains in one place, registered under your organization.

Security and visibility for every network
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Let's discuss your growth opportunity

In one hour, we’ll map out where your hosting, domains, and certificates are located, and determine whether your environment can handle your busiest day. It takes just one hour and doesn’t commit you to anything.

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Agreement 

Meet Your Specialists

Sander van der Hoff
Digital Consultant
Paul van der Meijs
Head of Technology
Meet the entire team Meet the entire team

How much do hosting and management cost?

Every partnership is tailored to your needs. The cost in your case depends on your platform, your visitor numbers, and how heavy your peak traffic is. With a hosted platform, this is included in your subscription; with a self-hosted environment, it’s a separate line item on your budget.

What you always get: an assessment of your current setup, contracts and domains registered in your name, clear agreements on who manages what, and monitoring handled by us instead of your customer service team.

Want to know if your environment can handle your busiest day? Schedule a call, and we’ll walk through it together.

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Frequently Asked Questions About Commerce Architecture

01/ What does commerce architecture encompass?
Everything your online store runs on and depends on: hosting, domains and DNS, security, certificates, monitoring, and the way your systems communicate with each other. It’s the layer that no one pays attention to as long as it’s working—and the only layer that can bring your entire revenue to a standstill if it stops working.
02/ Who handles the hosting for our online store?
We’ll set it up with the hosting provider that best suits your platform and peak traffic times, and we’ll remain your point of contact if any issues arise. If you’d like to stay with your current provider, we’ll simply work with them. You’re not locked into a package that we sell.
03/ What happens during a peak like Black Friday?
We prepare for this in advance: scaling up capacity, optimizing caching, and running a test based on expected traffic. During the peak, monitoring is active so we can take action before your customers even notice. A single day of downtime in November costs more than a whole year’s worth of management fees.
04/ Are we locked into your hosting provider?
No. Your domains, your hosting contract, and your environment are all registered in your name, and we document the setup in materials that you keep. That means you’re free to leave, and we have to earn our place with you every month rather than relying on a dependency.
05/ How much does it cost to host and manage an online store?
That depends on your platform, your visitor numbers, and how heavy your peak traffic is. A hosted platform includes these costs in your subscription, while with a self-hosted environment, they’re a separate line item in your budget. Every partnership is tailored to your needs, so we’ll only provide a quote once we understand your specific situation.