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Social commerce

From scrolling to checkout

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Three situations we encounter every day with brands.

Why social commerce is stalling

  • High reach, few orders

    Your posts get views and comments, but the orders aren’t coming in. Usually, the jump from the feed to checkout is too big: three taps, a new window, and searching for the same product all over again. We’re shortening that path.

  • Your content isn’t linked to your products

    Without a product feed in your channels, every clickable post is manual work—and no one can keep up with manual work for half a year. With a linked feed, price, inventory, and new items update automatically.

  • You don’t know what social media delivers

    Social media is often at the start of the purchasing journey, so it almost never gets credit for the final click. As a result, the channel seems expensive even though it’s driving results. We measure that contribution separately.

Social commerce as a growth engine

Your target audience spends an hour every day on the same four apps. Social commerce means your offerings are right where that attention already is, with a checkout path short enough to complete.

Technology handles the behind-the-scenes work. Your product feed is sent to the channels, so price, inventory, and new items are updated automatically—no more manual tagging. What remains is the content and the decision of which product to showcase at any given moment.

You’ll be working with Sander van der Hoff, Digital Consultant at Redkiwi, alongside Mareille on the social media side. We’ll start with one channel and one product group, measure the results, and expand as soon as it pays off. If you’re looking purely for campaign budget and reach, social media advertising is a better fit for you; we’d rather make that clear up front.

  • 22+ year experience
  • 9,3 customer service
  • 55+ kiwi specialists

What does social commerce entail?

Four layers. The product feed: your product range linked to the channels, with prices and inventory updated in real time. The content: video and images where the product takes center stage and the purchase is just one tap away. The ad structure: budgets per target audience and per product group instead of a single campaign for everything. And measurement: knowing which purchases were driven by social media, even if they’re eventually completed elsewhere.

From Individual Posts to a Sales Channel

Most brands treat social media as a storefront and their online store as the checkout. That works until the cost per visitor rises. We shorten the path: clickable content on the channels themselves, linked to your inventory, with follow-up via email as soon as someone makes a purchase. We document the results of social media in a dashboard you can access yourself, and during the monthly meeting, we decide together which channel or product group to add next.

Three services that make the first purchase pay off.

What Social Commerce Rely on

An initial purchase via social media costs money. The profit lies in what happens next: seeing that same customer return on another channel, showing them relevant offers, and following up on the second purchase via email. We handle all three with the same team.

From a single channel to a fully operational sales channel in five steps.

How We Build Social Commerce

  • 1. Baseline assessment of channel and margin

    We identify which content is currently reaching an audience, which product groups generate profit margins, and where your target audience actually is. This determines which channel to start with.

  • 2. Linking the product feed

    Your product range will be linked to the channels, with prices and inventory levels updated in real time. From then on, posts will be clickable without any manual intervention.

  • 3. Producing content

    Video and images that feature the product as the main focus, created to be reused rather than just a one-time highlight.

  • 4. Advertising and measurement

    Budget allocated per target audience and per product group, with a measurement framework that clearly shows the contribution of social media separately.

  • 5. Scaling and Adjusting

    If the channel is performing well, we’ll add the next step. During the monthly meeting, we’ll decide together what that will be and why.

Three organizations for which we run social media and campaigns at scale.

Brands that take social media seriously

  • Restaurant NADO

    Good food. Good mood.

  • Orange

    10 countries, 53 social channels, 1 consistent brand experience.

View all our case studies View all our case studies

Independent advice, no bias.

What we use to manage channels and feeds

Manage Facebook, Messenger, and Instagram business from a single place.

Boost e-commerce with intelligent feed and campaign automation

Smart campaigns on the Netherlands’ largest media brands
View all our partners View all our partners

Let’s discuss your social media growth opportunity

We’ll go over which channel suits your target audience, whether your feed is ready, and which product group should be prioritized. It takes just one hour and doesn’t commit you to anything.

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Agreement 

Meet your e-commerce specialists

Sander van der Hoff
Digital Consultant
Lukas Roeling
Head of Performance Branding & Digital Strategist
Meet the whole team Meet the whole team

How much does social commerce cost?

Every partnership is tailored to your needs. The cost in your case depends on the number of channels, whether your product feed is already ready, and how much content is needed each month.

What you always get: an honest assessment of whether social commerce is a good fit for your product before any budget is allocated, a dedicated specialist, and a measurement framework that clearly shows the contribution of social media separately.

Want to know if it works for your product line? Schedule a call, and we’ll determine the scope together.

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SEO uitbesteden bij Redkiwi Rotterdam

Frequently Asked Questions About Social Commerce

01/ What is social commerce?
Selling through the channels where your target audience already is. Your product offerings appear on Instagram, TikTok, or Pinterest; the content is clickable, and the path to checkout is short. The difference from regular social advertising lies in the integration: your feed and your inventory are linked to it.
02/ For which brands does social commerce work?
It works especially well for visual products with a price point that doesn’t require much deliberation: fashion, home decor, food, beauty, and gifts. For purchases that involve a lot of consideration or a high price tag, social media works best as an initial introduction, with the actual purchase taking place later on your own online store. We’re just letting you know that up front.
03/ Should you sell on TikTok or Instagram?
That depends on your target audience and your content. Instagram works well for visual brands with an existing follower base, while TikTok is ideal for brands that want to reach new people through video. Both require different types of content, so we’ll start with one channel and expand once it’s proving profitable.
04/ Do we need influencers for social commerce?
Not necessarily. Original content from your brand and your customers often works just fine, and is cheaper to reproduce. Collaborating with a creator makes sense when you want to reach a new audience that isn’t yet following your channels. We evaluate this based on data, not gut feeling.
05/ How do you measure the results of social commerce?
With a measurement approach that looks beyond the last click. Social media is often at the beginning of a purchase, so it almost never gets credit based on the last click. That’s why we also measure the contribution to purchases that are eventually completed elsewhere, and compile that data into a report you can access yourself.
06/ How much does social commerce cost?
That depends on the number of channels, whether your product feed is already ready, and how much content is needed. Every partnership is customized, so we won’t quote a price until those details are clear. During a one-hour consultation, we’ll work with you to determine which channel to start with.