DPG Media partner for display advertising

Three situations we encounter every day.

Why choose a DPG Media partner?

You only reach people who are already looking for you

Search ads reach people with a specific question. The much larger group that isn’t searching yet won’t see you. Through publications like NU.nl, AD, and Libelle, you can reach that group in an environment they trust.
You don’t know what content your ad appears next to

Your ad appears next to content that has nothing to do with your brand—or worse. With a publisher, you know exactly where your ad is placed and next to which article. That makes a difference in reducing waste and in how your brand is perceived.
You buy reach without doing anything with it

Anyone can buy reach; making it work is the real job. We determine which publications suit your target audience, create the ad copy, and adjust our approach based on what’s actually happening during the campaign.

DPG Media as the engine driving your brand reach

Growth driven solely by search traffic will eventually plateau. You reach the people who are already interested, but the much larger group that has never heard of you remains out of sight.

DPG Media is the engine that opens that door. Through news and entertainment brands in the Netherlands and Belgium, you reach an audience you couldn’t reach on your own—in a space they trust. Display ads for brand recognition, video for storytelling, and native ads for explanation.

We don’t just buy ad space. We determine which publications are a good fit for your target audience, create the ad creatives, and adjust our approach based on the data.

What We Do at DPG Media

We start with your target audience and your goal, not with the media plan. Who do you want to reach, why aren’t you reaching them now, and what should they do or think afterward? This determines which titles and formats make sense and which don’t.

Then we create the ad copy. A good placement with a mediocre ad won’t deliver results, so design and messaging are no afterthought here. We test different versions and keep what works.

During the campaign, we adjust based on the metrics, and afterward, we look at what actually changed: brand searches, direct traffic, and the campaigns that performed better afterward.

Three brands that looked beyond their own search traffic.

Our Work with Brand Reach

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AREA

Waste Collection & Cleaning
Bistroo

Ordering food the way it should be.
Freeday

Unlock human p*tential

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Three things you’ll notice in our partnership.

Why choose Redkiwi as your DPG Media partner?

You can see for yourself what each title delivered

You’ll see which titles generated what results and how we’re using that information. Every month, we’ll review this together, and you’ll decide where the budget goes. You remain in control of the commercial strategy; we’ll make sure the numbers support it.
Independent advice

If your budget is too small to gain visibility in this network, it won’t yield results, and we’ll tell you so. In that case, your money is better spent on a channel where you will stand out. That’s what ownership means to us.
Purchasing, creation, and measurement all under one roof

We create the ads and manage your other channels, so we can see how a brand campaign impacts your search traffic and conversion rates. You’ll work with a dedicated team that understands your market.

Frequently Asked Questions About Advertising with Publishers

01/ When does advertising with a publisher make sense?

For brand building and for target audiences you can’t reach through search engines because they aren’t searching yet. If your revenue comes entirely from people with a specific purchase intent, then search advertising should be your first priority. We start with your goal, not the channel.

02/ What is the difference between display and native advertising?

Display advertising is an ad that is recognizable as an ad. Native advertising reads like an article in terms of its title formatting, with a label attached. Native advertising works better for explaining concepts and encouraging consideration, while display advertising is better for brand recognition and reach.

03/ How do I measure the results of display and native advertising?

Unlike search ads, because someone reading an article isn’t actively looking for you. We look at reach, time spent on the page, and what happens next: do people search for your brand more often? Does it drive more direct traffic? Relying solely on last-click attribution doesn’t do this channel justice.

04/ How much does a campaign with DPG Media cost?

That depends on the publications, the formats, and the time period. A campaign around a holiday costs more than the same placement in February. We calculate in advance what your reach will be and what an alternative channel would deliver for the same budget.