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B2C e-commerce

From First Visit to Repeat Purchase

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Sander van der Hoff
Digital Consultant

Three situations we encounter every day at consumer e-commerce sites.

Why Your Online Store Isn’t Growing

  • You’re getting visitors, but no buyers

    Your ad budget is driving traffic, but conversion rates are lagging. Often, the issue lies with the product page, shipping costs, or a checkout process that’s too complicated. We first identify where people are dropping off before anyone gets their hands on the controls.

  • Customers aren’t coming back

    A first purchase costs money; a second one generates profit. Yet for many online stores, the focus ends as soon as the package leaves the warehouse. Your database is your most cost-effective sales channel, and we put it to work from day one.

  • Things have gone quiet since launch

    The online store was delivered, and then further development was put on hold. Without monthly improvements, your conversion rate will slowly decline while your competitors keep testing. That’s why we build continuous refinement into the process from the very start.

Have Redkiwi build your online store

A consumer compares three online stores within two minutes and chooses the one that asks for the least. That’s where your revenue is decided: by the speed of your pages, the clarity of your product information, and the ease of your checkout.

We build that online store and keep it evolving. The analytics setup is in place from the moment it goes live, so we can see which pages aren’t performing instead of just discussing them in meetings. Personalization and email flows are then driven by user behavior, so you no longer have to send campaigns based on gut feeling.

You’ll work with Sander van der Hoff, Digital Consultant at Redkiwi. Every month, we’ll review the numbers together and determine the next steps, and you’ll be able to see what’s happening in your own dashboard. Redkiwi has been building online stores since 2004, and those 22 years of client expertise are the driving force behind the recommendations we make.

  • 22+ year experience
  • 9,3 customer service
  • 55+ Kiwi specialists

What’s involved in having an online store built?

Four layers. The strategy: who your target audience is, what you’re competing on, and which platform fits best. The design: a customer journey from product page to delivery option, where each step requires less effort than the last. The technology: speed, payment methods, inventory, and shipping, integrated with the systems you already use. And the metrics framework: accurate data before anyone draws conclusions.

From Launch to Continuous Growth

Launch is the starting point. After that, we test the areas where the most revenue is generated: the product page, cart, and checkout. Personalization ensures that a returning visitor sees content tailored to their behavior, and the email flows take over the follow-up. Every month, we discuss together what the numbers are telling us and what to implement next. You don’t get a black box—you get a transparent overview that you can examine yourself.

Three services that turn visits into revenue.

What Drives Your Online Store’s Growth

Building an online store is step one. Growth comes next: from testing the pages that yield the best results, from tailoring content to each visitor, and from behavior-based email campaigns. We handle all three with the same team.

From baseline measurement to monthly adjustments in five steps.

Here’s how we help your online store grow

  • 1. Baseline analysis of metrics and customer journey

    We identify where visitors drop off, what your metrics do and don’t reveal, and which target audience generates the highest profit margin.

  • 2. Platform selection and scope

    We map out the trade-offs between platforms on paper before you make a decision, and work with you to determine what will go live in phase one.

  • 3. Development and Launch

    Design, technology, payment methods, and shipping—with the analytics framework built in so you have data from day one.

  • 4. Testing and personalization

    We optimize the product page, cart, and checkout based on user behavior, and tailor the offerings to each visitor.

  • 5. Building repeat purchases

    Email flows handle the follow-up process, from the first purchase to repeat purchases. In our monthly meeting, we work together to fine-tune what’s working.

Three brands that have scaled up their consumer sales.

Online stores that have scaled up

  • Zuiver

    Zuiver's new webshop on the throne

  • Dutchbone

    A place to warm your soul

View all our case studies View all our case studies

Independent advice, no bias.

Trust that consumers recognize

Secure online shopping with Trusted Shops.

The Netherlands’ best-known trust seal, placed exactly where it works
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Let’s discuss your e-commerce growth opportunity

We’ll go over where visitors are dropping off, what’s currently driving repeat purchases, and what needs to be done first. It takes just one hour and doesn’t commit you to anything.

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Meet your e-commerce specialists

Sander van der Hoff
Digital Consultant
Lukas Roeling
Head of Performance Branding & Digital Strategist
Meet the whole team Meet the whole team

How much does it cost to build an online store?

Every collaboration is custom-tailored. The cost in your case depends on the size of your product range, the platform, and the integrations with inventory, checkout, or accounting systems.

What you always get: a baseline assessment before anyone starts building, a platform evaluation on paper, a dedicated specialist, and monthly improvements with explanations.

Want to know where your growth opportunities lie? Schedule a meeting, and we’ll define the scope together.

Schedule a meeting Go to the contact form

Frequently Asked Questions About Building an Online Store

01/ Which platform do you use to build an online store?
That depends on your situation, not our preference. We build on Shopify and Magento, and choose based on your product range, integrations, and how you want to grow. We lay out the pros and cons in writing before you decide, so you can see for yourself why a particular platform is a good fit.
02/ How long does it take to have an online store built?
We break the process down into phases and launch the core components first: product selection, checkout, and analytics setup. After that, we make monthly improvements based on actual user behavior rather than assumptions. You’ll know where we stand and what’s coming next at the end of every sprint.
03/ Can you take over our existing online store?
Yes. We’ll start by conducting an audit of your platform, your data, and your analytics setup, so you know exactly what you have before anyone starts making changes. Then, together, we’ll decide whether to continue developing it or switch to a new platform, weighing the pros and cons of both options.
04/ What happens after an online store goes live?
That’s when the real work begins. We test, personalize, and build email flows based on what visitors actually do. Every month, we review the metrics and decide on the next steps together. You can see what’s happening in your dashboard, so you don’t have to wait for our report.
05/ Are we locked into a long-term contract?
We work on a project-by-project and period-by-period basis, and your platform and data remain yours. That means we have to earn our place every month with results you can see. That way, we keep the pressure on and you stay in control.
06/ How much does it cost to have an online store built?
That depends on your product range, the platform, and whether you’ll need integrations with inventory or point-of-sale systems. Every project is custom-built, so we won’t provide a quote until the scope is clear. During a one-hour consultation, we’ll work with you to determine what needs to be included in phase one and what can wait.