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Business Consultancy

From Ambition to Business Model

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author
Dirk-Jan Mooiman
Business Consultant

Three situations we encounter every week.

Why business consulting?

  • Ambition without a financial model

    The goals are outlined in the executive presentation, but no one has calculated what they’ll require in terms of volume, margin, and capacity. We run through two or three scenarios before the budget is finalized.

  • Growth Stalls Due to Systems

    The model looks good on paper but breaks down when it comes to the data, the integrations, or the processes. That’s why we’ll also review your setup: what’s driving the growth, and what will be the first bottleneck?

  • The plan gets stuck in the boardroom

    A model only works when teams, processes, and dashboards are aligned with it. We embed it from executive management down to the shop floor, with an owner for each component.

Business consulting that runs the numbers on your model

You have ambition: a new market, a different revenue model, or growth that your current setup can’t handle. The question is rarely whether it’s possible, but rather what the model needs to be to make it scalable and profitable.

For us, business consulting means analyzing your growth engine before you invest in it, identifying who the customer is, what value means to them, how revenue is generated, and which systems need to support it. You’ll receive scenarios backed by hard numbers, along with the assumptions they’re based on.

You’ll work with Reinoud, a business consultant. He’ll build the model together with you and your executive team, identify the underlying risks, and set up the KPIs in a dashboard you can access. That way, the decision remains yours.

  • 22+ years of experience
  • 9,3 customer satisfaction
  • 55+ Kiwi specialists

What does business consulting entail?

We start with your ambition and work backward to the model: market and competitive position, customer value, revenue model, and the mechanism you’ll use to scale up. Then we develop scenarios based on volume, margin, and investment. Every assumption is clearly listed, so you can see where the model is sensitive and which choice yields the greatest return.

From business model to a roadmap that works

A model without a roadmap remains just a presentation. That’s why we break it down into quick wins and long-term steps, with a budget, KPIs, and metrics for each phase. We also evaluate the data, processes, and technology that support the model, together with our engineers. In our monthly meeting, we compare the assumptions with the actual figures and make adjustments together.

From model to execution, with the same numbers driving it.

Translating Business Consulting into Growth

A business model never stands alone. The growth strategy determines which levers to pull, the digital strategy maps out the path, and your dashboard shows whether the assumptions are holding up. We tackle all three within the same team.

From ambition to a model that stands up to real-world challenges.

How business consulting works

  • 1. Ambition and Context

    We start with your goals, your market, and the real constraints you face. What do you want to achieve, by when, and what’s standing in your way right now?

  • 2. Analysis and Modeling

    Market, customer, and competitor data are incorporated into the model. We run simulations for multiple business flows and scenarios, taking into account the relevant assumptions.

  • 3. Data and Technology Validation

    We assess whether your systems, data streams, and processes can support the model. Any gaps are identified in the plan itself, rather than in a footnote.

  • 4. Roadmap and KPIs

    The chosen model is translated into a phased plan with owners, a budget, and performance metrics. You’ll know what happens when and how we’ll evaluate it.

  • 5. Scaling Up and Adjusting

    From pilot to scaling up. We monitor, make adjustments, and test the model against reality. If an assumption turns out to be incorrect, we’ll let you know.

Three organizations, three different growth challenges.

Results with business consulting

  • Croonwolter&dros

    From an SEO strategy to a monthly digital marketing approach

  • Boland

    Millions in revenue for the largest B2B supplier of party clothing

View all our case studies View all our case studies

Independent advice, no bias.

Platforms Behind Your Business Model

The Netherlands’ best-known trust seal, placed exactly where it works

A single consent policy across all your domains and markets
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Schedule a strategy session

We’ll review your goals, your numbers, and your current setup. You’ll learn where we see issues with the model and what the first step is. It takes just one hour and involves no obligation.

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Agreement 

Meet the team

Jasper Verbunt
CEO & Founder
Reinoud Wolff
Chief Commercial Officer
Meet the entire team Meet the entire team

How much does business consulting cost?

That depends on the number of markets, the scenarios you want to model, and the state of your financials. A single market with clean data is a different project than a platform with three revenue models that influence one another.

What you always get: a dedicated point of contact, a model with transparent assumptions, a roadmap with assigned owners, and a dashboard you can access yourself. If something doesn’t go as planned, we’ll let you know and provide a proposal.

Want to know if your model can handle the growth? Schedule a strategy session, and we’ll run the first opportunity through our calculations in detail.

Schedule a strategy session Go to the contact form

Frequently Asked Questions About Business Consulting

01/ What is business consulting?

Analyzing your business model before you invest in it: who your customer is, what value means to them, how you’ll make money, and what systems are needed to support that. You’ll receive scenarios detailing volume, margin, and investment, along with the assumptions on which they’re based.

02/ What is the difference between business consulting and a marketing strategy?

Business consulting is about the model: which market, which revenue model, and which mechanism you’ll use to scale up. A marketing strategy is about how you reach and convince those customers. The model comes first, because it determines what marketing needs to deliver.

03/ How long does a business consulting project take?

For the model and scenarios, you can expect it to take four to eight weeks, depending on the number of markets and the availability of data. The roadmap then proceeds in phases. If reliable data is missing, that’s the first step, and we’ll let you know right from the start.

04/ How much does business consulting cost?

That depends on the number of markets, the scenarios you want to analyze, and the state of your financials. Every collaboration is customized, so we’ll only provide a proposal after an initial consultation. During the strategy session, we’ll discuss where we see issues with your model and what the first step should be.

05/ Is business consulting only for large organizations?

No. Startups, scale-ups, and e-commerce companies that need a scalable model are precisely the group that benefits the most from this, because a wrong choice directly impacts their bottom line. For smaller organizations, we keep the model compact: two scenarios and a roadmap per quarter.

06/ Can you also help with the implementation?

Absolutely. From campaign development to dashboards and optimization, we’ll help you every step of the way—from planning to performance.