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Campaigns activations

From Awareness to Action

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author
Steven Olde Hengel
Head of Creativity

Three situations we encounter every week.

Why run a marketing campaign?

  • Your campaign gets attention—and nothing else

    People watch, share, and laugh—and then nothing happens. Usually, the next step is missing: a place to go and a reason to do it right now.

  • Each channel tells a different story

    The poster, the social media post, and the email were conceived separately and created by different people. As a result, brand recognition starts from scratch with each channel.

  • After the launch, no one knows what results it yielded

    Without a predefined measurement plan, evaluation remains a matter of guesswork. That’s why we agree before the launch on the criteria by which we’ll determine whether the campaign was successful.

A marketing campaign that goes beyond mere attention

A campaign isn’t just a one-off gimmick alongside your brand. It’s the period during which your brand speaks louder than usual, and that only works if the idea is big enough to remain consistent across all channels and concrete enough to lead somewhere.

We build a single idea and translate it into all the formats it requires: online, in the app, and—where appropriate—physically through outdoor advertising, POS, or print materials. Technology handles the tasks that would normally slow down production. Using AI video, we create multiple versions of a single script for each target audience, and we send an in-app activation via push notification instead of a newsletter that nobody opens.

You’ll work with Steven, Head of Seduction. Before the launch, he defines the metrics by which we’ll evaluate the results and sets them up in a dashboard for each channel that you can access yourself. That way, an advertising campaign ends with a conclusion—not just a feeling.

  • 22+ year experience
  • 9,3 customer satisfaction
  • 55+ Kiwi specialists

What does a marketing campaign entail?

Four things. The concept: a single idea with a message that resonates with your target audience, not just a slogan that went over well internally. The choice of channels: where your target audience is and what each channel should do, from reach to the final call to action. The resources: video, images, and text for each channel, and where appropriate, outdoor advertising, POS materials, or print media. And the measurement plan: which metrics we establish before the launch, so that the evaluation doesn’t become a point of contention.

From Concept to Activation

An idea that sticks in a presentation isn’t a campaign. That’s why we deliver the full package: the assets for each channel, the planning, the placement, and the follow-up when someone responds. For us, activation marketing means there’s something to do and that what happens becomes visible: an inquiry, a visit, or participation. During the campaign, we adjust based on what’s working, and afterward, you’ll learn what to avoid doing next time. You decide which channel gets the budget; we lay out the options along with the rationale.

Three services that underpin a campaign.

What a campaign relies on

A campaign never stands alone. Your positioning determines what you can claim, the content fills the channels, and the advertising budget drives reach to the messages that perform best. We handle all three within the same team.

From concept to evaluation in five steps.

How a campaign works at Redkiwi

  • 1. Strategy and Concept

    We define the target audience, message, and objective, and establish the criteria we’ll use to assess whether it was successful. From this, we develop a single idea that works across all channels.

  • 2. Creation of the assets

    Video, visuals, and text are created for each channel based on the same idea, by a single team and in a consistent tone.

  • 3. Production and placement

    We handle printed materials, outdoor advertising, and POS materials from production through placement, including quality control.

  • 4. Launch and Activation

    Everything goes live according to schedule, with an engaging activation campaign and follow-up for those who respond.

  • 5. Evaluation and Adjustments

    During the campaign, we’ll adjust based on what’s working. Afterward, you’ll compare the results with the metrics we set beforehand.

Three brands that rolled out a single idea across all their channels.

Campaigns that went beyond just generating attention

  • Van Gils header + SEO

    Van Gils

    No stitch. No story.

  • MAAS header

    MAAS

    Treat yourself well

View all our case studies View all our case studies

Four platforms for production, video, and activation.

What we use to produce and activate

Manage your mobile marketing easily and effectively with Notificare

AI video and avatars for compelling marketing and communication

Conversational AI and content creation that makes an impact for your brand

Moving images for concepts and campaigns, without a shoot day

Spend an hour brainstorming your campaign with us

In one hour, we’ll go over your target audience, your message, and your channels. You’ll hear what idea we see and how we’d evaluate it. It takes just one hour and doesn’t commit you to anything.

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Agreement 

Meet the team

Steven Olde Hengel
Head of Creativity
Soraya Stout
Creative Designer
Meet the whole team Meet the whole team

How much does a marketing campaign cost?

That depends on the number of channels, whether production and placement are included, and how long the campaign runs. A single-channel campaign is a different process than a concept that needs to work across everything from billboards to apps.

What you always get: one idea that remains consistent across all channels, the resources for each channel, a measurement plan established before launch, and an evaluation based on those metrics.

Want to know what’s needed in your specific case? Schedule a call, and we’ll define the scope together.

Schedule a meeting Go to the contact form

Frequently Asked Questions About Campaigns and Offline Marketing

01/ What is offline marketing?

Offline marketing refers to marketing techniques that take place outside the digital world, such as billboard ads, flyers, posters, direct mail, and events. The goal is to create physical, tangible touchpoints with your target audience and increase brand awareness.

02/ Why is offline communication important for my business?

Offline communication helps make your brand physically visible to your target audience. It creates a lasting impression, strengthens brand recognition, and builds trust with your customers. By combining offline marketing with digital strategies, you can create an omnichannel experience that enhances the effectiveness of both.

03/ How do I integrate offline marketing with my digital strategy?

Effective integration of offline and digital marketing means aligning both strategies. Consider, for example, using QR codes on posters or flyers that direct customers to your online platform, or promoting offline events through social media channels.

04/ What kinds of offline marketing materials can Redkiwi create for my brand?

Redkiwi can create everything from outdoor advertising and billboards to packaging, point-of-sale materials, and even office supplies such as stationery and business cards. We design offline communications that align with your brand identity and strategic objectives.

05/ What are the costs of offline marketing?

The costs of offline marketing vary depending on the type of campaign, the scale of production, and the location. We provide customized proposals after a thorough analysis of your brand, target audience, and desired results.

06/ How do I measure the success of offline marketing?

The success of offline marketing can be measured through customer engagement, brand awareness, and conversion. We’ll help you set measurable goals and create reports to see how well your offline campaigns are performing.