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ChatGPT

From repetitive work to freedom.

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Three situations we encounter every day.

Why use AI in your marketing?

  • Your team is wasting time on repetitive writing tasks

    Product descriptions, ad variations, and summaries take hours that nobody has—and they’re exactly the kinds of tasks that nobody enjoys. We’ll take over that work with AI, so your team has time for the decisions that really matter.

  • AI is being used, but without clear guidelines

    Everyone is trying different things, no one is documenting what works, and the results don’t sound like your brand. We tailor it to your own tone of voice and sources, with clear guidelines on what should and shouldn’t be processed by the model.

  • The results sound generic

    A model writes fluently but averagely—and “average” is exactly what you don’t want on a page that needs to stand out. We use AI to get to a first draft faster, not to deliver the final version.

ChatGPT as the engine behind your content production

The amount of text a brand needs is growing faster than the team writing it. Product pages, ad variations, newsletters, responses to comments: it all piles up, and most of it isn’t creative work.

ChatGPT is the engine that takes over that part. We configure it using your resources: your tone of voice, your product data, and your brand guidelines. This ensures that the first draft reflects your brand and not just the average content found online.

You stay in control. You decide which tasks the model handles, what data it can access, and who approves the final text. We establish these guidelines before we begin.

What We Do with ChatGPT

We start with the work itself: which tasks in your team are repetitive, how much time they take, and which of them are truly suitable for a model. That list is shorter than people expect—and we’ll be upfront about it.

Then we develop those tasks into standardized workflows, informed by your tone of voice and product data, so that everyone on your team gets the same result instead of everyone trying things out on their own. Where possible, we integrate those steps with your existing systems.

And we agree on what won’t be automated: customer data, confidential documents, and texts where a human must have the final say. Every month, we review the results and determine where adjustments are needed.

Three things you’ll notice in our collaboration.

Why choose Redkiwi as your ChatGPT partner?

  • You can see for yourself what goes through the model

    You can see which tasks the model handles, what data it receives, and who approves them. Every month, we review the results, and you decide where to make adjustments. You stay in control of the direction; we make sure the technology supports it.

  • Independent advice

    We’ll also let you know when a task isn’t suited for AI. For work involving brand, nuance, or liability, a human is faster and better. That’s what ownership means to us.

  • Since 2004, with a familiar face

    Redkiwi has been in business since 2004 and builds its own content, campaigns, and the systems that support them. As a result, we know which work is suitable for a model and which isn’t. You’ll work with a dedicated specialist who knows your brand.