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author
Tim Sol
Business Consultant

Three situations we encounter every day at large online stores.

Why Your Online Store Is Holding You Back

  • Your prices don’t fit your platform

    Customer-specific prices, tiered pricing, and contract agreements don’t fit into your platform’s standard model, so an employee has to be there to handle it. That’s exactly the kind of work a platform with its own pricing logic takes over.

  • You manage multiple stores separately

    Multiple countries, currencies, or brands currently mean multiple separate stores, each requiring its own maintenance. A single management environment housing multiple stores eliminates that duplicate work.

  • Your store slows down as traffic increases

    With thousands of products featuring variants and filters, every page slows down, and speed directly impacts your conversion rate. This is a design choice made during development—not something you can simply enable later.

A Magento specialist who quotes first

Magento gives you freedom: custom pricing logic, multiple stores in a single management environment, and integrations as deep as your back-end processes require. You pay for that freedom through maintenance, hosting, and updates. A Magento specialist should therefore start by asking whether you actually need that freedom.

If you do, the difference will be evident in your back-office operations: pricing agreements that are automatically accurate, inventory sourced from a single source, and countries or brands managed from a single location. To ensure speed, we use Hyvä as the front end, because the default view is heavy and that costs you conversions.

You’ll be working with Paul van der Meijs, Head of Engineering at Redkiwi, along with Sander and Lukas. We’ve been building online stores since 2004, and those 22 years of customer insight are the driving force behind every recommendation we make. If a lighter platform is a better fit, we’ll tell you so.

  • 22+ year experience
  • 9,3 Customer care
  • 55+ Kiwi specialists

What does a Magento specialist do?

Four layers. The architecture: how your stores, countries, and brands are organized, and which system serves as the source. The pricing logic: customer groups, pricing tiers, and contract prices that come from your accounting system rather than being entered manually. The front end: fast rendering with Hyvä, because load time is a design choice on this platform. And management: updates, security, hosting, and monitoring, with predefined roles for who does what.

From Freedom to Manageability

The biggest cost associated with this platform isn’t in the development phase but in the years that follow. That’s why we define at the outset what we’ll do and what you’ll do yourself, and we limit customization to what truly delivers value. After all, every feature you build, you’ll also have to maintain. During our monthly meeting, we’ll discuss together what needs to stay and what can be removed, so your platform doesn’t become more burdensome every year.

Three services that keep volume manageable.

What a Magento online store relies on

A large product range requires well-organized product data, integrations that don’t need manual updates, and a front end that stays fast. We handle all three with the same team.

From platform assessment to management in five steps.

Here’s how we work with Magento

  • 1. Platform Assessment

    We assess whether you really need the flexibility this platform offers. If the answer is no, we’ll recommend a lighter solution and explain why.

  • 2. Defining the Architecture

    Stores, countries, brands, and price groups laid out on paper, with the source system specified for each item.

  • 3. Building and Integrating

    The pricing logic and integrations with your accounting system, so that agreements are automatically correct instead of relying on an employee.

  • 4. Frontend and Speed

    With Hyvä, you get a fast frontend, because load time on this platform directly impacts your conversion rate.

  • 5. Management and maintenance

    Updates, security, and monitoring according to set agreements, and a monthly review together to see what can be streamlined.

Let's discuss your magento growth opportunity.

In one hour, we’ll go over your pricing structure, your target countries, and your integrations, and assess whether this platform truly gives you the freedom you need. It takes just one hour and doesn’t commit you to anything.

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Agreement 

Meet your specialists

Sander van der Hoff
Digital Consultant
Paul van der Meijs
Head of Technology
Meet the entire team Meet the entire team

How much does a Magento online store cost?

Every collaboration is custom-built. What that entails in your case depends on your product range, the number of integrations, and how much custom logic is involved in pricing and inventory. In addition to development, you’ll need to factor in hosting, maintenance, and updates.

What you’ll always get: an honest assessment of whether you need this flexibility, customization limited to what delivers value, clear agreements on who manages what, and a fast frontend instead of the default layout.

Want to know if it’s the right fit? Schedule a call, and we’ll work through the details together.

Schedule a meeting Go to the contact form

Frequently Asked Questions About Magento

01/ When should you choose Magento over Shopify?
If your business logic requires features that a closed platform does not support: customer-specific pricing structures, multiple countries and currencies in a single management environment, or deep integrations with your ERP. You’re essentially buying freedom and paying for maintenance. If you don’t need that freedom, we don’t recommend it.
02/ Can Magento handle our customer-specific prices?
Yes, and that’s often the reason for choosing it. You can set up customer-specific price lists, tiered pricing, discount groups, and contract prices—all of which can be pulled directly from your own accounting system. If an agreement changes there, the online store updates automatically without any manual intervention.
03/ How do you keep a Magento online store fast?
By using Hyvä as the frontend, since Magento’s default interface is heavy and speed directly impacts your conversion rate. We also look at image formats, caching, and hosting. With this platform, speed is a design choice made during development—not a setting you can just turn on later.
04/ How much does it cost to maintain a Magento online store?
Expect ongoing maintenance: security updates, version upgrades, hosting, and monitoring. This isn’t a minor detail—it’s the cost of a platform you control yourself. We’ll agree in advance on what we’ll do and what you’ll handle yourself, so there are no surprises in your budget.
05/ How much does a Magento online store cost?
That depends on your product range, the number of integrations, and how much custom logic is involved in pricing and inventory. In addition to development, you’ll need to factor in hosting, maintenance, and updates. Every project is custom, so we can’t provide a quote until we know those three factors.