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UX/UI Design

Less friction, more conversions

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author
Jos Moerkerken
UX designer

Three situations we encounter every week.

Why UX design?

  • Visitors are dropping off, and you don’t know why

    The numbers show that visitors are dropping off, but they don’t explain why. Session recordings, heatmaps, and funnel data turn that gap into a list of areas you can address.

  • Design choices come down to personal preference

    Without behavioral data, the opinion of whoever speaks the loudest wins. We test design choices with users before they make it into the build, so the discussion is based on evidence.

  • What works on desktop doesn’t work on mobile

    Most of your traffic comes from mobile devices. A design that works well on a large screen but falls apart on mobile is where you’ll lose the most.

UX design that makes choosing easy

An interface has one task: to make the next step so clear that your visitor doesn’t have to think about it. Anything in between is friction, and friction costs you revenue where you can least afford to lose it.

We let behavior drive the design. Session recordings, heatmaps, and funnel data reveal where people hesitate, and user tests on a prototype verify whether the solution works before a developer gets to work on it. That saves you from having to build designs that seemed logical on paper.

You’ll be working with Jos, who’s in charge of UX design at Redkiwi. He compiles the behavioral data into a dashboard you can access yourself, so you can see with each release whether a change is doing what it’s supposed to. If something isn’t working, we’ll roll it back instead of defending it.

  • 22+ year experience
  • 9,3 Customer service
  • 55+ Kiwi specialists

What does UX design entail?

We start with the people who use your platform and the tasks they come to perform. We then gather data: existing analytics, session recordings, interviews, and a test of the current user experience. Then we build the design in layers, starting with the structure and navigation, moving through wireframes, and ending with the UI design that incorporates your brand’s colors, typography, and iconography. At our agency, research and design are handled by a single team, so the visual design doesn’t lose sight of the findings along the way.

From UX Research to a Functional Interface

A report with findings alone doesn’t change anything. That’s why our phase doesn’t end with a recommendation but with a clickable prototype that we test with real users, and with a handoff that your developers can immediately build on. After launch, we continue to measure: which steps still need attention, which adjustments helped, and which didn’t. You decide what to prioritize first; we present the options along with the rationale.

Three services that make the design pay off.

What Good UX Design Rests On

An interface never stands alone. Your brand determines how it looks, accessibility requirements determine who can use it, and the measurement framework determines whether you’ll find out if it works. We tackle all three within the same team.

From research to continuous refinement in five steps.

How UX Design Works at Redkiwi

  • 1. Research and Analysis

    We analyze your existing data, talk to users, and test the current experience. This helps us identify where things go wrong—and for whom—before we even create the first sketch.

  • 2. Concept and Interaction Design

    We define the structure, navigation, and interaction in wireframes. We use these to test the user journey through your platform before adding any color.

  • 3. Visual Design

    The UI design gives your brand shape through color, typography, and iconography, structured as components so your team can work with them independently.

  • 4. Prototype and User Testing

    We build a clickable prototype and present it to real users. We make adjustments to any issues that come up before it goes into production.

  • 5. Live Launch and Ongoing Optimization

    After delivery, we continue to monitor performance across all screen sizes and make adjustments based on the data. You’ll see the results for each release in your dashboard.

Three projects with many users and little room for friction.

Platforms Where User Behavior Determined the Design

  • RET

    AI as a Catalyst for Digital Passenger Growth

  • Zorgkantoor

    To take care off one's hands

View all our case studies View all our case studies

Which allows us to launch the design quickly and at scale.

The technology behind the design

A lighter Magento frontend, without touching your backend

Let’s discuss your UX/UI growth opportunity

In one hour, we’ll walk through your platform, identifying the areas where visitors hesitate. You’ll learn where we see friction and what addressing those issues first would yield. It takes just an hour and doesn’t commit you to anything.

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Agreement 

Meet the team

Jos Moerkerken
UX designer
Joep Eiting
UX designer
Meet the entire team Meet the entire team

How much does UX design cost?

That depends on the scope of your platform, the number of user groups, and whether it involves research with real users. Redesigning a single flow is a different process than developing a complete platform with a component library.

What you always get: a dedicated point of contact, a clickable prototype that’s been tested before development begins, a handover that your developers can use to move forward, and a dashboard showing user behavior after launch.

Want to know where your platform is falling short? Schedule a call, and we’ll define the scope together.

Schedule a call Go to the contact form

Frequently Asked Questions About UX Design

01/ What is the difference between UX design and UI design?

UX design (User Experience Design) focuses on the user’s overall experience with a product or platform. It’s about creating a user-friendly, efficient, and enjoyable interaction. UI design (User Interface Design) specifically deals with the visual aspects of the interface: colors, buttons, layout, and the overall aesthetics. Both are closely related, but UX is broader and focuses more on the functional experience, while UI concerns the visual design.

02/ Why is UX/UI design important for my business?

Good UX/UI design improves the user experience, increases customer satisfaction, and directly contributes to higher conversion rates and customer retention. A user-friendly website or app ensures that visitors stay longer, find what they’re looking for more easily, and take action faster. This leads to more leads, higher sales, and a better brand image.Good UX/UI design improves the user experience, increases customer satisfaction, and directly contributes to higher conversion rates and customer retention. A user-friendly website or app ensures that visitors stay longer, find what they’re looking for more easily, and take action faster. This leads to more leads, higher sales, and a better brand image.

03/ How do you ensure an optimal user experience?

At Redkiwi, we start with thorough research into your target audience and their specific needs. We analyze user data and test interactions to ensure we create a design that is intuitive and user-friendly. We provide fast navigation, clear information, and attractive visuals that enhance the user experience.

04/ What are the costs of UX/UI design?

The cost of UX/UI design varies depending on the complexity of the project and the required features. We offer customized solutions so that we can provide you with a personalized proposal based on your specific needs. Contact us for a no-obligation quote.

05/ How long does it take to complete a UX/UI design?

The duration of the design process depends on the complexity of the project. On average, it takes between 6 and 12 weeks, from concept to delivery. This includes the research, design, testing, and implementation phases.

06/ Is UX/UI design only for large companies?

Absolutely not! UX/UI design is essential for any business with a digital presence. Whether you’re a small business or a large organization, a well-designed digital experience drives greater customer engagement and long-term success.