Challenge

Suitical wanted to make the transition from a primarily medical/B2B-oriented brand to an accessible, consumer-focused D2C brand. The challenge: to make the brand identity warmer and more recognizable, and to build a scalable e-commerce platform that increases conversion rates and drastically reduces returns.

SOLUTION

We revamped the entire brand identity and built a hybrid digital infrastructure: Magento for the e-commerce chain linked to Storyblok as a flexible headless CMS. A smart, interactive selection tool helps pet owners find the right size right away, while ERP, fulfillment (QLS), and Exact integrations fully automate operations.
Website: https://www.suitical.com/

Results

HEADLESS E-COMMERCE ARCHITECTURE FOR CONTENT & GROWTH
100% AUTOMATED FULFILLMENT

From medical product to a beloved consumer brand

Accessible brand identity & branding

The cold, clinical look gave way to warm orange and inviting, rounded shapes. The redesigned logo incorporates a subtle reference to wearables and a kinetic “dogtail” into the digital typography

Before & After

Visual Language & Communication Grid

Happiness, comfort, and friendship are central themes in photography and packaging. Using a specially developed grid system, the Suitical team can easily, consistently, and flexibly scale new brand expressions.

Fewer returns, happier pet owners

The online store had to be, above all, simple and efficient. We added an interactive selection guide. Special landing pages also help customer service share the right information more quickly. This ensures every pet gets the perfect package the first time. Furthermore, the design offers a lot of flexibility. With variable key visuals and color combinations, Suitical has plenty of creative freedom within the brand guidelines.

An online store that works—always

Technically, the online store was built using Magento and Storyblok. Magento was used for the e-commerce component and integrated with the ERP system for inventory management. Since Magento itself is less suited for extensive content, Storyblok was implemented as the CMS. This allows dynamic pages to be easily managed. In addition, automation and integrations were implemented—from fulfillment via QLS and payments with Stripe to financial processing in Exact. This allows Suitical to focus on what really matters: the well-being of pets.

Our best paw for

Suitical provides the best for your pet. We provided the best for Suitical—with a strong brand identity and a digital experience that feels just right. Because a happy recovery starts with a brand that inspires trust.

The team

All the Kiwis All the Kiwis

Soraya Stout

Creative Designer

Paul van der Meijs

Head of Technology

Lukas Roeling

Head of Performance Branding & Digital Strategist

All the Kiwis All the Kiwis