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Storyblok

From a static site to reusable content.

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Three situations we encounter every day.

Why choose a Storyblok partner?

  • Your editors are hesitant to publish

    With most headless systems, an editor fills in fields and hopes it’s correct. In Storyblok, you click on the page itself and immediately see what you’re changing—and that’s the difference between being used and not being used.

  • You’re rebuilding the same page from scratch for every brand

    You manage multiple brands, countries, or locations and end up creating the same page over and over again. Using a single set of components, you can build a unique site for each brand without having to reinvent the structure every time.

  • Your content is only usable on your website

    Your content is locked into your website and can’t be used anywhere else. With a headless setup, the same content can also be used in your app, on in-store displays, or on a campaign site.

Storyblok as the engine behind your content

A headless approach gives you technical freedom but usually comes at the cost of editorial convenience. That’s the trade-off most organizations face—and where some of them run into trouble.

Storyblok is the engine that aims to serve both needs. Your content is separate from your website and can therefore be used anywhere, while your editors click directly on the page itself and see exactly what they’re changing.

You determine the structure. We build the components your team uses to assemble pages, so that freedom doesn’t result in a site where every page is different.

What We Do with Storyblok

We start with the component model: what building blocks do you need, how do you combine them, and where do you set boundaries? Without those boundaries, you’ll end up with a hundred variations of the same section within a year.

Next, we build the front end—often in Next.js—and set up the environment for each brand or market. The translation structure is part of that, since that’s usually the reason you start with a headless setup.

Finally, the editorial process itself: roles, permissions, and previews, so that someone can see what they’re publishing before it goes live. An editor who isn’t confident won’t use the system.

Three things you’ll notice in the collaboration.

Why choose Redkiwi as your Storyblok partner?

  • Your team publishes on its own

    Your team builds pages on its own using the components we create, and can see what the result will look like in the preview. Every month, we go over what’s needed, and you decide what gets built.

  • Independent advice

    If you have a single site and a single language, a headless CMS like Craft is simpler and cheaper to maintain. This pays off when you have multiple brands, markets, or channels. That’s exactly what we tell you.

  • Content and frontend under one roof

    We build the front end and the integrations, so content and technology come from the same source. You’ll work with a dedicated specialist who understands your content model.

Frequently Asked Questions About Headless

01/ What is a headless website?
In a headless setup, your content is stored in one system and your website in another, connected via an API. This provides freedom in design and speed, but requires more maintenance than a linked front end. We weigh these factors in advance.
02/ When is a headless approach worth it?
For sites with heavy interactivity, high traffic, or those that draw from multiple sources. For a straightforward website where editors primarily manage pages, a connected front end is simpler and cheaper to maintain.
03/ Can our editors just work in this?
Yes, and that’s a requirement, not an afterthought. We set up previews so that an editor can see what they’re publishing before it goes live. Without that preview, no one will dare to publish, and your team won’t use the system.
04/ Is a headless site good for SEO?
Yes, provided you set it up correctly. Pages are pre-built so that search engines can read them just as well as a regular site. If set up poorly, however, it actually poses a risk—and that’s exactly where headless projects often go wrong.