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Hyvä

Your platform stays the same, your front end gets faster

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author
Tim Sol
Business Consultant

Three situations we encounter every day with Magento online stores.

Why Your Magento Online Store Feels Slow

  • Your front end is heavier than necessary

    Magento’s default layout loads a lot of content that a visitor never uses. They notice this on their phone—and that’s exactly where most of your visitors drop off. So the bottleneck is in the layer they see, not in your platform.

  • Speed costs you both traffic and revenue

    Load time affects how Google ranks your pages and whether someone stays to wait. So you’re paying twice for the same slowness: fewer visitors and fewer conversions from those visitors.

  • You’re thinking about migrating when you don’t need to

    Migrating feels like the solution, but your platform usually isn’t the problem. Your product data, your orders, and your pricing logic work just fine. It’s only the layer that the visitor sees that’s slowing things down, and you can replace that separately.

What Hyvä does for Magento

Hyvä for Magento replaces the heavy default interface with a lightweight front end, while your platform and admin panel remain intact. Your product data, orders, customers, and pricing logic stay exactly where they are. Only the layer that your visitors see is rebuilt.

This makes it one of the few solutions that noticeably improves your speed without requiring you to start from scratch. No data migration, no risk of losing order history, no months without results. What you do, however, is redesign and rebuild your front end, so expect a design process and an assessment of your extensions.

You’ll work with Paul van der Meijs, Head of Engineering at Redkiwi, along with Sander and Lukas. We measure your load times before and after, on the same pages and using the same method, so you know exactly what the results are. We’ve been building online stores since 2004, and those 22 years of customer insight are the driving force behind the solutions we propose.

  • 22+ year experience
  • 9,3 customer care
  • 55+ Kiwi specialists

What does a Hyvä process entail?

Four layers. The baseline measurement: your load times recorded by page type, so you can compare them later. The extension inventory: which extensions display content to visitors and therefore require a customized version, with the costs listed for each. The design: your brand reimagined in a front end that remains lightweight. And the development and migration: the new layer goes live, with your backend, your data, and your integrations left untouched.

From a redesign to a measurable difference

Speed is a claim everyone makes, so we treat it as a metric. Before the redesign, we record your load times by page type, and after going live, we measure the same pages again using the same method. If the results don’t meet our expectations, we’ll investigate the cause rather than just tweaking the numbers. Then, during the monthly meeting, we’ll review how the speed improvements impacted your conversion rate.

Three services related to your front end.

Other Factors Affecting Speed

A lightweight frontend only works if your platform, your hosting, and your measurement system are all on board. Otherwise, you’re just shifting the problem instead of solving it. We address this interdependence with the same team.

From baseline measurement to post-measurement in five steps.

This is how a Hyvä project works

  • 1. Baseline speed measurement

    We record your load times by page type and determine whether the slowness is actually caused by your front end and not by your hosting or image formats.

  • 2. Reviewing extensions

    For each extension, we’ll determine whether it can remain, needs a modified version, or can be removed—including the cost per extension.

  • 3. Design the front end

    Your brand reimagined, with a checkout process that asks for as little information as possible and pages that remain lightweight.

  • 4. Development and Launch

    The new layer goes live while your backend, your data, and your integrations remain in place. No data migration, so limited risk.

  • 5. Post-launch measurement

    Measure the same pages again using the same method, and then see how it affected your conversion rate.

Let's discuss your Hyvä growth opportunity

In one hour, we’ll measure your load times, review your extensions, and let you know if Hyvä makes a difference in your case. If the slowness is caused by something else, we’ll tell you that, too. It takes one hour and doesn’t commit you to anything.

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Agreement 

Meet your specialists

Sander van der Hoff
Digital Consultant
Paul van der Meijs
Head of Technology
Meet the whole team Meet the whole team

What does switching to Hyvä cost?

Every partnership is custom-tailored. The cost in your case depends on the size of your online store, your current design, and the number of extensions that require a customized version.

What you always get: a baseline assessment before we start, a list of extensions with individual costs, your backend and data left untouched, and a follow-up assessment showing the results.

Want to know if it will make a difference for you? Schedule a consultation, and we’ll assess it together.

Schedule a call Go to the contact form

Frequently Asked Questions About Hyvä

01/ What is Hyvä for Magento?
A frontend for Magento that replaces the heavy default layout with a lightweight, modern layer. You keep the same platform and the same admin interface, but your pages load faster. This directly impacts your conversion rate and your Google ranking, since load time is a factor in both.
02/ Do we need to rebuild our online store for Hyvä?
No. Your platform, your product data, your orders, and your customer data will remain where they are; only the layer that visitors see will be replaced. This makes it one of the few changes that noticeably improves speed without requiring you to start from scratch.
03/ Do our Magento extensions still work with Hyvä?
Extensions that only work in the backend will continue to function as usual. Extensions that display something to the visitor require a modified version, and updated versions are available for the most commonly used ones. We’ll review your extensions in advance and provide a cost estimate for each one, so you won’t encounter any surprises halfway through the process.
04/ How much faster will our online store be with Hyvä?
That varies by store, as it depends on your current theme, your extensions, and your hosting. That’s why we measure your load times before and after the redesign, on the same pages and using the same measurement method. This way, you’ll know exactly what the switch has delivered, rather than just having to trust a promise.
05/ How much does it cost to switch to Hyvä?
You’ll be rebuilding your frontend from scratch, so expect a design and development process. Your backend, product data, orders, and customers will remain intact, which makes this significantly less involved than a platform migration. Every partnership is custom-tailored, so we won’t provide a quote until the scope is clear.