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Retail and POS

One inventory, one customer view

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author
Paul van der Meijs
Head of Technology

Three situations we encounter every day at retail stores.

Why your brick-and-mortar store and your online store operate separately

  • Your inventory isn’t consistent across channels

    An item is listed as in stock online, but it was just sold in the store. Every time that happens, it costs you an order and a bit of trust. A single source of truth for inventory is the foundation of every promise you make.

  • Your POS system doesn’t recognize your online customers

    A customer who bought something online last week is a stranger at the register. So your sales associate can’t help them based on what they already own, and your email system doesn’t know what they bought in-store.

  • Pickup and exchanges are handled manually

    Reservations, pickups, or exchanges in-store currently involve a phone call and a handwritten note. That works until things get busy, and then the convenience you wanted to offer disappears.

A point-of-sale system that works with your store

A point-of-sale system for your store is now about more than just processing payments. Once it’s integrated with your online store, every purchase made at the counter contributes to your customer profile, and your online store knows what’s on the shelf. That turns in-store reservations, pickups, and exchanges into a streamlined process rather than a favor.

The integration does the work: inventory, prices, customer data, and orders flow seamlessly between the POS and the online store, with a single source of truth for each piece of data. This eliminates the need for manual data entry and arguments over which number is correct. What we provide is that integration and the setup; you purchase the POS software itself from the vendor.

You’ll work with Sander van der Hoff, Digital Consultant at Redkiwi, along with Lukas and Tim Sol. Often, replacing your current POS system isn’t necessary, we can integrate it as-is. We’ve been connecting online and offline channels since 2004, and those 22 years of customer insight are the driving force behind the solutions we propose.

  • 22+ year experience
  • 9,3 customer care
  • 55+ kiwi specialists

What does an integrated point-of-sale system include?

Four layers. Inventory: a single source of truth across all locations and your online store, with the source system clearly identified. Customer profile: purchases made at the register and online are tracked in the same profile, so your email and your sales associate have the same information. Processes: reservations, in-store pickups, and exchanges, with procedures that work on the sales floor. And reporting: revenue by location and by channel in a single overview.

From separate POS systems to a single customer view

We start by asking whether your POS system is compatible. If it can exchange data, we’ll integrate it and your investment will remain intact. If it can’t, we’ll let you know and look for an alternative. Next, we set up a single process that your customers will notice right away, usually checking inventory or picking up items in-store, and only once that’s working on the sales floor do we add the next steps. After all, the technology is the smallest part of the equation; the agreements with your store team determine whether it continues to work.

Three services that connect your store.

What a connected POS system relies on

Integrating a POS system is step one. The real benefit comes when that customer profile is also used in your emails, your ads, and at the counter. We handle that integration with the same team.

From testing to scaling in five steps.

Here’s how we connect your point-of-sale system

  • 1. Check if your POS system is compatible

    We’ll check if your current point-of-sale system can exchange data. If so, your investment remains intact, and we’ll connect it.

  • 2. Define data sources

    For each piece of data, we’ll specify which system is the source: inventory, price, customer, and order. This prevents any disputes about which number is correct.

  • 3. Integrate and monitor

    Inventory, customers, and orders flow back and forth, with monitoring in place so you can tell when a link is failing.

  • 4. Set Up a Single Store Process

    A single process that your customers notice, along with the associated guidelines that your store team can stick to even on a busy Saturday.

  • 5. Expand

    If it works on the sales floor, we’ll add the next process or the next location. At the monthly meeting, we’ll decide together which one.

Three organizations with customers both in-store and online.

Retailers with both brick-and-mortar stores and online shops

  • Bruynzeel Kitchens

    A scalable growth engine for the consumer market

  • La Place

    We'll take care of a new flavour

View all our case studies View all our case studies

Independent advice, no favoritism.

How we connect retail

Business ordering with custom prices, directly from your own ERP

InRiver
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Let's discuss your growth opportunity

In one hour, we’ll review whether your POS system can be integrated, where your inventory is currently disjointed, and which store process will yield results first. It takes just one hour and doesn’t commit you to anything.

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Agreement 

Meet Your Specialists

Sander van der Hoff
Digital Consultant
Lukas Roeling
Head of Performance Branding & Digital Strategist
Meet the whole team Meet the whole team

How much does a point-of-sale system cost for your store?

That depends on the number of registers and locations, the hardware you already have, and the integrations required. We provide the integration and setup; you purchase the POS software from the vendor.

What you always get: first, we’ll check if your current POS system is compatible; a single source of truth for all data; a streamlined store process; and agreements that work on the shop floor, not just on paper.

Want to know if your POS system can be integrated? Schedule a consultation, and we’ll assess it together.

Schedule a meeting Go to the contact form

Frequently Asked Questions About Your POS System

01/ Can we integrate our POS system with our online store?
Yes, and that’s exactly where the benefit lies. Inventory, prices, and customer data are then synchronized between the POS and the online store, so that a sales associate in the store can see the customer’s online order history, and your online store knows what’s on the shelf. The approach we take depends on your current POS system.
02/ What are the benefits of an integrated POS system?
Your physical store will then be included in your customer profile. A purchase made at the register is added to the same profile as your online shopping behavior, so your email system knows what someone just bought, and your sales associate can see what they viewed online. Without that integration, they remain two separate businesses with the same name.
03/ What does click-and-collect require?
A single source of truth for inventory, so the online store knows what’s in stock at the store, and a process for picking and packing the order. The technology is the smallest part; the procedures on the sales floor determine whether it works. We’ll establish those together with your store team.
04/ Should we replace our POS system?
Usually not. If your point-of-sale system works properly and can exchange data, we’ll integrate it with your online store and your inventory. Replacing it only makes sense if your point-of-sale system doesn’t support integration or if your locations operate as isolated entities. We’ll assess this before you make any purchases.
05/ How much does a POS system cost for your store?
That depends on the number of registers and locations, the hardware you already have, and the integrations required. Every partnership is customized, so we won’t quote a price until those details are clear. We provide the integration and setup; you purchase the POS software directly from the vendor.