Skip to main content
Back

Digital Strategy

Your roadmap to online growth

Schedule a strategy session Go to the contact form View our results Go to our case studies
author
Lukas Roeling
Head of Performance Branding & Digital Strategist

Three situations we encounter every week.

Why a digital strategy?

  • Each channel has its own goals

    SEA focuses on ROAS, SEO on rankings, and email on open rates. All three meet their targets, yet revenue isn’t moving. We structure them around a goal tree, so that each channel plays a role in the same engine.

  • Budget is scattered across isolated campaigns

    A campaign here, a new channel there, just because that’s what the market is doing. In 22 years of client experience, we’ve seen the same pattern: money goes to what stands out rather than to what delivers a return. We run the numbers for each channel before allocating any budget to it.

  • You lack the big picture to make a choice

    Your data is spread across four tools, and no one can say which source is accurate. Making a choice then becomes a matter of who argues the hardest. That starts with an honest baseline assessment of your numbers.

Digital strategy as the blueprint for your growth engine

You want to grow in a market that shifts every quarter. The bottleneck is rarely in the channels themselves: SEA, SEO, email, and content are all running, but each with its own goals. As a result, you end up paying three times for the same visitor, and by the end of the quarter, you don’t know which euro made the difference.

For us, a digital strategy is the blueprint for your growth engine. It identifies which growth lever to pull: more customers, more frequent purchases, or higher average order value. It determines which channels fuel that growth, in what order, and how you can measure whether it’s working.

You’ll work with Lukas, a digital strategist. He’ll build the strategy together with you, outline the underlying assumptions, and compile them into a dashboard that you can access yourself. That way, you stay in control of the direction, even as the market shifts.

  • 22+ years of experience
  • 9,3 customer satisfaction
  • 55+ Kiwi specialists

What does a digital strategy entail?

We start with your business goal and work backward. Which growth driver deserves priority this year, which target audiences are involved, and what behavior needs to change. Then we select the channels, search, social media, email, and content, and define the role each channel plays in the customer journey. Everything we propose is accompanied by an assumption, an expected contribution, and a metric. During the monthly meeting, we compare those assumptions with actual results and make adjustments together.

From Plan to Measurable Course

A plan without a measurement plan is just an opinion. That’s why we define the metrics first: which conversions count, how they’re tracked in GA4 and the dashboard, and which KPI applies to each channel. You can see in a dashboard what’s running, what it costs, and what it delivers. The definitions are included, so you can trace every number back to its source. If an assumption is incorrect, we’ll let you know before you notice it yourself.

The same course of action, executed by the specialists behind it.

Implementing Digital Strategy Across Channels

A strategy is only valuable if it’s executed. Data shows whether the assumptions hold true, search visibility reduces what you need to buy, and automation gets more out of the customers you already have. We handle all three within the same team.

From baseline measurement to a engine that keeps running.

This is how we build your digital strategy

  • 1. Baseline Assessment and Audit

    We assess the current situation: channels, technology, content, competition, and the quality of your data. You’ll receive the findings unfiltered—even the uncomfortable ones.

  • 2. Goals, KPIs, and Target Audience

    Together, we determine which growth area takes priority and which target audiences align with it. For each goal, we establish how we’ll measure success before anything goes live.

  • 3. Strategy and Channel Selection

    We select the channels, the message, and the phasing. You’ll know the role of each channel and what portion of the budget is allocated to it.

  • 4. Planning and Dashboards

    Everything is incorporated into a schedule with assigned owners and a dashboard that you can access yourself. You’ll know where we stand without even having to ask.

  • 5. Continuous Improvement

    Every month, we review the numbers, eliminate what isn’t working, and scale up what is. The engine gets stronger every quarter.

Three projects, three different growth challenges.

Results with a Digital Strategy

  • MAAS header

    MAAS

    Treat yourself well

  • Croonwolter&dros

    From an SEO strategy to a monthly digital marketing approach

View all our case studies View all our case studies

Independent advice, no bias.

Tools to Support Your Digital Strategy

Conversational AI for customer engagement and sales growth

Conversational AI and content creation that makes an impact for your brand
View all our partners View all our partners

Schedule a strategy session

We’ll review your channels, metrics, and goals. You’ll learn where we see the first opportunity for growth and what it will take. It takes just one hour and comes with no obligation.

Please enter your email so we can get in touch.

Please enter your comments.

Agreement 

Meet the team

Lukas Roeling
Head of Performance Branding & Digital Strategist
Sander van der Hoff
Digital Consultant
Meet the whole team Meet the whole team

How much does a digital strategy cost?

That depends on the size of your organization, the number of channels involved, and the state of your data. A market with clean data is a different process than five countries with four tools that contradict each other.

What you’ll always get: a dedicated point of contact, a plan based on well-founded assumptions, a dashboard you can access yourself, and a monthly meeting where we make adjustments together. If something doesn’t go as planned, we’ll let you know and provide a proposal.

Want to know where your growth opportunities lie? Schedule a strategy session, and we’ll walk you through the first opportunity in concrete terms.

Schedule a strategy session Go to the contact form

Frequently Asked Questions About Digital Strategy

01/ What is the difference between a marketing strategy and a digital strategy?

A marketing strategy is broader and also includes offline channels. A digital strategy focuses specifically on your online approach and resources.

02/ Is a digital strategy only for large companies?

No, in fact, a digital strategy is essential for SMEs and e-commerce businesses to grow effectively and efficiently.

03/ How much does it cost to have a digital strategy developed?

That depends on your goals, the complexity, and the scope. We always provide customized solutions; after an initial consultation, we’ll prepare a tailored proposal.

04/ How long does a digital strategy project take?

On average, it takes three to six weeks to finalize the plan, depending on the scope and whether your data is in order. If the metrics are missing, we’ll fix that first. A strategy based on inaccurate figures will cost you more time later than it saves you now.

05/ How do I measure whether my digital strategy is working?

For each goal, we determine in advance which KPI is relevant and where you can track it. In the dashboard, you can monitor on a monthly basis whether the assumptions are accurate. If they aren’t, we’ll make adjustments during the monthly meeting, and you’ll see exactly what we’re changing and why.

06/ Do you also help with implementation?

Absolutely. From campaign management to dashboards and optimization: we’re your strategic and operational partner.