IMPACT @ORIGIN

MAAS is a leader in sustainability. Within the MAAS IMPACT sustainability policy, it follows three themes: IMPACT@ORIGIN, IMPACT@SOCIAL, and IMPACT@FOOTPRINT. Making an impact on the coffee and tea value chain with IMPACT@ORIGIN. The essence of this sustainability program lies in permanently relocating components of the value chain from Western Europe to the countries of origin. MAAS generates economic value there by investing locally and ensuring a significant improvement in the quality of life for local communities.

IMPACT @SOCIAL

IMPACT for people with a distance to the labor market. MAAS goes beyond the mandatory inquiry for social return and has set up special programs, particularly for young people with a distance to the labor market. One of them is the exclusive collaboration with the company Heilige Boontjes, which helps young people with a troubled past reintegrate into society. So, drinking a cup of coffee automatically contributes to more and better opportunities for young people with a distance to the labor market.

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IMPACT @FOOTPRINT

IMPACT by minimizing the ecological footprint. MAAS does this concerning its machines, waste, water, and transportation. It continuously works to create sustainable IMPACT in terms of circularity and strives to put all products into a continuous cycle.

For MAAS, we are the full-service agency and assist them in growing through all our expertise, including branding and packaging of their coffee brands, web development, and providing internal workshops on strategy and digital marketing.

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Achieving top positions in Google together

The key to achieving good results from search engines lies in the choice of your approach. MAAS opted for a strategy that tackles the challenge through the three SEO pillars: technology, content, and authority. In addition, the website has been taken over, and through a sprint, the website has been optimized to better structure the pages for SEO. Together, we determine the next steps on a monthly basis to continue working on SEO and achieve top positions in Google. This may involve optimizing existing content or brainstorming potential new content. Recognizing the importance of continuously improving rankings, we conduct specific analyses throughout the year.

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