At Redkiwi, we believe that meaning doesn't lie in chasing our own success, but in the positive impact we create together on the world. We use our digital expertise, creativity, and energy to help ambitious brands grow sustainably. We do this by building strong relationships where enjoyment and results go hand in hand, and by actively taking responsibility for our ecological footprint. Together with our colleagues, clients, and partners, we prove that digital progress and a better, more social, greener world are inextricably linked.
Our purpose is the blueprint for our business operations and strategy. As a digital agency, we recognize that growth must add value for both people and the planet.
- Social impact (People): We believe the best results come from trust and equality. Our "fun-loving" culture isn't a side note — it's the engine behind our long-term client relationships and talent retention.
- Environmental impact (Planet): The digital industry relies on energy-intensive infrastructure (cloud, AI, hosting). Our strategic focus is therefore on making our own footprint and that of our suppliers more sustainable, in order to achieve CO₂-neutral operations.
To make our purpose measurable, we track the following initiatives and metrics:
- Green digital footprint: Actively researching and selecting sustainable hosting partners and optimizing tooling/AI use for energy efficiency.
- Responsible supply chain: Sustainability and social impact weigh heavily in the selection of our suppliers and client partnerships.
- Sustainable operations: reducing residual waste, minimizing travel kilometers through hybrid working, and actively engaging with our landlord on greener energy options. What we can't (yet) reduce, we offset.
