1. Public Pledge
Redkiwi publicly commits to limiting global warming to a maximum of 1.5°C, in line with the Paris Climate Agreement. We recognize our responsibility as an organization to measure, reduce, and, where necessary, offset our CO₂ emissions. We strive to continuously minimize our impact and report transparently on our progress.
2. Scope and Principles
Our climate impact primarily originates from:
- Energy consumption (office, hosting, cloud)
- Digital infrastructure (software, data storage, AI usage)
- Travel (commuting, business travel)
- Procurement (suppliers, catering, facility services)
We apply a pragmatic approach: we focus on the areas where we have actual influence, and make conscious choices where our direct influence is more limited.
3. SMART Goals
Goal 1 – Insight and Measurement
- Specific: Annually measure our CO₂ emissions.
- Measurable: Full CO₂ footprint established.
- Achievable: Use of recognized tools/standards (e.g., GHG Protocol-light).
- Realistic: Appropriate for the size of the organization.
- Time-bound: First measurement completed before Q4 2026, annually thereafter.
Goal 2 – Energy and Hosting Reduction
- Specific: Reduce CO₂ emissions from energy and hosting.
- Measurable: 15% reduction per FTE compared to baseline.
- Time-bound: By the end of 2028 at the latest.
- Actions:
- Preference for green hosting/cloud providers.
- Optimize data usage and storage.
- Maintain mindful awareness of AI and compute-intensive processes.
Goal 3 – Sustainable Mobility
- Specific: Reduce travel-related emissions.
- Measurable: 25% increase in sustainable business travel (public transport/bicycle/electric vehicle).
- Time-bound: End of 2028.
- Actions:
- Encourage remote/hybrid working.
- Preference for train over plane for distances under 700 km.
- Raise awareness within the team.
Goal 4 – Responsible Procurement
- Specific: Integrate sustainability into supplier selection.
- Measurable: 75% of suppliers assessed on sustainability.
- Time-bound: End of 2027.
- Actions:
- Implement supplier policy.
- Preference for sustainable energy, catering, and facility services.
Goal 5 – Offsetting (Supplementary)
- Specific: Offset remaining emissions.
- Measurable: 100% of measured emissions offset.
- Time-bound: Annually from 2027 onwards.
- Condition: Reduction first, offsetting second.
4. Resources (Time, People, Budget)
Time
- Annual maintenance and reporting: ±20 hours.
People
- 1 responsible person within Redkiwi (Gaby Palermo).
- Involvement of the entire team regarding behavioral change (travel, energy usage).
Budget
- CO₂ measurement tool / consultancy: €500 per year.
- Potential green alternatives (hosting, energy): depending on choice.
- Offsetting costs: variable (indication of €10–€30 per ton of CO₂).
5. Stakeholder Engagement
Internal (Team)
- Create awareness about the impact of choices (travel, tools, energy).
- Involve team members in initiatives and improvements.
- Maintain transparency regarding progress and results.
Suppliers
- Select based on sustainability and transparency.
- Maintain dialogue with key suppliers (e.g., hosting/cloud).
- Give preference to parties with an active climate policy.
Clients
- Where relevant: advise on more sustainable digital solutions.
- Provide transparency regarding our own impact and choices.
Broader Ecosystem
- Follow developments within tech and sustainability.
- Align with best practices and standards (e.g., B Corp).
6. Monitoring and Reporting
- Annual CO₂ measurement and evaluation of goals.
- Internal review of progress.
- Periodic adjustments of goals and actions.
- Transparent communication (e.g., via our website or impact report).
7. Closing Statement
Redkiwi recognizes that its direct climate impact is relatively limited, but assumes responsibility for the choices within its sphere of influence. By acting pragmatically and purposefully, we contribute to the collective effort to mitigate climate change.
