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Outsourcing marketing automation

From data to revenue

Request a free automation scan Go to the scan form View our results Go to our case studies
author
Bouke Steenbekkers
Marketing Automation Specialist

Three situations we encounter every day.

Why outsource marketing automation?

  • Your team already has its hands full

    Setting up flows, maintaining segments, analyzing results. It requires ongoing attention that simply isn’t available. At Redkiwi, you’ll be assigned a dedicated specialist whose primary focus is this work, allowing your own team to concentrate on the market.

  • You don’t have an in-house specialist

    Having a tool is one thing; getting the most out of it is a skill. The difference between a drip campaign and a converting flow lies in segmentation, timing, and continuous testing. That’s where we put our 22 years of customer knowledge to work.

  • Your flows are running, but the ROI is lagging

    Open rates are dropping, and revenue attribution is disappointing. The system is running, but it’s not yet delivering results. Together, we’ll identify where the growth opportunities lie. That starts with an honest audit.

Marketing automation as the engine behind your customer data

Every customer interaction is an opportunity for growth. In most organizations, that opportunity goes untapped: a lead that isn’t followed up on, a customer who hears nothing after their first purchase, a database full of potential that’s sitting idle.

Marketing automation is the engine that gets things moving. Powered by your own customer data, built on workflows that respond to behavior and get a little smarter every month. Not just another channel, but the heart of your marketing mix.

You’re in control. The dashboard shows you what’s running, what it’s delivering, and where we need to make adjustments. Your dedicated specialist knows your account, your market, and your customers. Together, we’ll build an engine that gets stronger every month.

  • 22+ year experience
  • 9,3 customer service
  • 55+ Kiwi specialists

Flows and segmentation that respond to behavior

We build the flows that cover your customer journey from the first visit to repeat purchases: welcome series, abandoned cart, post-purchase, win-back, and reactivation. Every trigger is based on behavior in your online store or CRM, not on an assumption.

Segmentation underpins this approach. We segment your database based on purchasing behavior, engagement, and customer value, ensuring each recipient receives content that’s relevant to them at that moment. Your dormant segment receives a different message than your repeat buyer.

From individual emails to campaigns and monthly adjustments

In addition to the flows, we manage the campaign calendar: product launches, seasonal promotions, and knowledge sharing—always tailored to your segments. We determine the content together; we handle the execution.

Every month, we present the numbers: revenue per flow, list growth, deliverability, and the results of A/B tests. In the monthly meeting, we set the priorities for the following month together. No black box, no surprises in the dashboard.

The flows generate behavioral data. Our data and CRO specialists turn this into insights for your entire funnel.

What marketing automation relies on

Automation never stands alone. Your data determines whether you can trust the results, your landing page determines whether a click yields anything, and the content determines whether someone clicks through at all. We handle all three within the same team.

From baseline measurement to a engine that gets stronger every month.

Here’s how outsourcing marketing automation works

  • 1. Audit and Growth Plan

    We assess your current automation setup: which workflows are missing, where revenue is being lost, and how healthy your database is. This leads to a quarterly plan with priorities and expected impact.

  • 2. Setup and Launch

    We build the workflows, write the content, set up the segments, and test everything before going live. Every two weeks, you’ll receive previews and status updates so you know exactly where we stand.

  • 3. Measurement and Improvement

    Every month, we analyze the results, test variations, and make adjustments. You can see what’s running and what it’s delivering in the dashboard. The engine gets a little stronger every month.

What brands achieve once their customer data starts working.

Results with marketing automation

  • Thomas More Hogeschool

    Increasing brand awareness and registrations with always-on advertising

  • Croonwolter&dros

    From an SEO strategy to a monthly digital marketing approach

View all case studies View all case studies

What customers say about us

We pursue goals together

As an online marketer at Croonwolter&dros, I’ve been working with Redkiwi for several years now. Our collaboration focuses on strategy, consulting, and the implementation of SEO, SEA, CRO, and now web design as well. What I appreciate about Redkiwi is their direct, honest approach and their ability to truly think along with us. We therefore view Redkiwi as an integral part of our organization.

Beau Bauman Digital Content Marketer Croonwolter&dros

We provide independent advice. The platform is tailored to your customer journey, your data, and your team.

Marketing automation tools and platforms

Smart automations, personalized emails, and integrations for growth

Manage your marketing easily and effectively with ActiveCampaign

Email and automation from a Dutch provider

Build customer relationships and launch effective campaigns with Mailchimp

Secure online shopping with Trusted Shops.
View all partners View all partners

Request a free automation scan

We’ll review your workflows, segmentation, and deliverability, and provide you with our findings in writing. No strings attached.

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Agreement 

Your marketing automation specialists

Bouke Steenbekkers
Marketing Automation Specialist
Lukas Roeling
Head of Performance Branding & Digital Strategist
Meet the whole team Meet the whole team

How much does outsourcing marketing automation cost?

The investment depends on three factors: the size of your database, the number of flows required for your customer journey, and whether you provide the content yourself or leave it to us. We offer customized solutions, not standard packages.

What’s always included: a dedicated specialist who knows your account, monthly reporting based on revenue rather than open rates, direct communication without intermediaries, and an honest conversation as soon as we see that something isn’t going as planned.

Want to know what your account can achieve? Request the free scan.

Request a free automation scan Go to the scan form

Frequently Asked Questions About Outsourcing Marketing Automation

01/ What exactly does outsourcing marketing automation entail?

You hand over the setup and management of your email flows, segmentation, and campaigns to us. We take care of the strategy, technology, and execution. You set the direction; we deliver the results.

02/ What tools do you use for marketing automation?

Klaviyo is our primary tool, especially for e-commerce. We also use ActiveCampaign for B2B and lead nurturing, and occasionally Mailchimp. We’ll provide recommendations based on your specific situation.

03/ Is marketing automation only for e-commerce?

No. B2B companies, SaaS organizations, and service providers benefit just as much. Anywhere you follow up on leads or maintain customer relationships, automation adds value.

04/ How soon will I see results from marketing automation?

The first workflows typically go live within 4 to 6 weeks after the kickoff. You’ll see sustained improvements in results after 2 to 3 months, once we have enough data to optimize.

05/ How much does it cost to outsource marketing automation?

That depends on your goals, database size, and desired workflows. We offer customized solutions. In a free automation scan, we’ll identify your opportunities and provide an estimate.

06/ Do I still have to do anything myself if I outsource marketing automation?

Not much. We work independently and involve you at the moments that matter: strategy, content input, and priorities. We take care of the technical implementation.

07/ Are we locked into a long-term contract?

No. Monthly collaboration, no long-term contracts, no hidden fees. You stay because it works, not because you have to.