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Klaviyo

From customer data to revenue.

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Three situations we encounter every day.

Why choose a Klaviyo partner?

  • Your database is growing, but your revenue per mailing isn’t

    You’ve been collecting email addresses for years and sending out a newsletter to them. Meanwhile, your system knows exactly who bought what and when, but you’re not doing anything with that information. That’s the cheapest revenue you have, because it doesn’t require any media budget.

  • Your flows are still running on the settings from back then

    The flows are in place—set up when the system went live—and no one has touched them since. Products have changed, the target audience has changed, but the emails haven’t. We continue to test them after launch, because your customers change too.

  • Everyone on your list receives the same message

    Everyone receives the same email, so people who just made a purchase get the same offer as those who haven’t done anything in a year. You can segment by purchasing behavior without a developer, and it immediately reduces your unsubscribe rate.

Klaviyo as the engine driving your customer revenue

Acquiring new customers costs money. Getting existing customers to come back takes an email sent at the right moment. Yet for most online stores, the lion’s share of the budget goes toward the former.

Klaviyo is the engine that drives that second aspect. Every order, every visit, and every click is recorded as profile data, which determines who receives which message and when. You set it up once, and it keeps running.

You stay in control. In the dashboard, you can see the results for each campaign and each flow, and every month we work together to determine where to make adjustments.

What We Do with Klaviyo

We start with the integration. If you’re switching from another platform, we’ll transfer your profiles, opt-in status, and purchase history. Then we verify that every event is being tracked, because a checkout that reports data incorrectly will have you reporting on nonexistent figures for months.

Next, we build the flows that cover your customer journey: welcome series, browse abandonment, checkout reminder, post-purchase, and winback. Each flow is assigned its own goal and metric, and the timing is based on your customers’ actual purchase intervals. Since this interval varies greatly by brand, we calculate it on a per-account basis.

Every month, we discuss what the flows delivered and where we need to make adjustments, including what didn’t work. You’ll have that conversation with the same person who works on your account.

Three things you’ll notice in our partnership.

Why choose Redkiwi as your Klaviyo partner?

  • You can see for yourself what’s working

    In the dashboard, you can see the results for each campaign and each flow. Every month, we review this together, and you decide where we need to make adjustments. You remain in control of the business strategy; we ensure that the technology and data support it.

  • Independent advice

    We’ll also recommend alternatives to Klaviyo if another platform better suits your process. If your revenue comes from long sales cycles, ActiveCampaign might be a better fit. Redkiwi is a partner of multiple systems and doesn’t earn anything from your choice.

  • Online Store and Email Under One Roof

    Redkiwi has been in business since 2004 and also builds the online store that Klaviyo integrates with. This allows us to immediately see if an event is working correctly or if something went wrong along the way. You’ll work with a dedicated specialist who knows your account.

Frequently Asked Questions About Klaviyo

01/ What is the difference between campaigns and flows in Klaviyo?
You send campaigns at a time of your choosing: an offer, a newsletter. Flows are triggered by customer behavior: an abandoned shopping cart, a first order, a customer who hasn’t returned for months. Flows typically yield a higher return per send, while campaigns generate more volume.
02/ Does Klaviyo work with my online store?
Klaviyo integrates natively with Shopify and Magento 2, and scales with you—from a few thousand profiles to multiple markets, each with its own list structure per country. With Magento, we always check the checkout tracking, because that’s where things most often go wrong in practice.
03/ Can I transfer my list and history to Klaviyo?
Yes. Profiles, opt-in status, and purchase history will be migrated. Along the way, we’ll check the list quality, since a large number of inactive addresses can immediately impact your deliverability. We’ll let you know in advance what won’t be migrated.
04/ Is Klaviyo also suitable for B2B?
Klaviyo works well for online stores with repeat purchases, including business-to-business ones. If your revenue comes from long sales cycles involving quotes, ActiveCampaign is a better fit for that process. We start with your sales process, not the platform.