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Content Creation
& Social Media

From Viewers to Customers

Schedule a call Go to the contact form View our results Go to our case studies
author
Femke Nell
Content/PR Marketeer

Three situations we encounter every week.

Why content creation?

  • You publish a lot, but it doesn’t yield much

    The calendar is full, but the numbers aren’t moving. This is rarely due to the posts themselves and almost always because no one has defined what goal this content was supposed to achieve and for whom.

  • Every piece of content feels like a different brand

    A Reel, a blog post, and an ad created by three different people result in three different brands. Brand recognition comes from repetition, and that’s missing here.

  • Video gets put on hold because it takes too much time

    Video works, but producing a new piece for every post doesn’t fit into your weekly schedule. With the right approach, you can turn a single shoot into a series instead of just one post.

Content Creation as a Growth Engine

Content isn’t just a calendar that needs to be filled. It’s the way your brand stays visible to people who aren’t buying anything today, so they’ll know you when they’re ready to make a choice. That requires consistency in tone, not just random ideas.

We use technology to handle the work that would otherwise hold up production. Language models generate variations of a text that would normally take an afternoon to produce, and with AI video, we create multiple versions from a single script without needing another day of filming. The concepts, the tone, and the final editing remain the work of humans, because that’s where the difference between your brand and your competitors’ lies.

You’ll be working with Femke, who’s in charge of content creation at Redkiwi. She compiles the calendar and results into a single overview that you can access yourself, so you can see month by month which types of social media content are resonating and where production time is being allocated.

  • 22+ year experience
  • 9,3 customer satisfaction
  • 55+ Kiwi specialists

What does content creation involve?

It starts with a content strategy: which target audience, which message, and which channel, and how we’ll later determine if it worked. Then we create the content: copy and blog posts, visuals and photography, and video ranging from short social media clips to explanatory videos. Publishing is part of the process, with a calendar and a central hub for everything, so that three people aren’t each creating something great in isolation. If you want to have video content produced as a standalone project, that’s also possible, but we’ll still apply the same measurement framework.

From Individual Posts to a Content Engine

The difference lies in the approach. We build a series around a single idea for each period, so that a day of filming or a photo shoot fills weeks rather than days. We reuse what works in a different format, and stop what doesn’t. You’ll receive the calendar, the source files, and the overview of the results, so you’re not tied to us to keep publishing. You decide which channel gets priority; we’ll lay out the options along with the rationale.

Three services that take your content further.

What content creation relies on

Content never stands alone. Your brand determines how it looks and sounds; ads expand the reach of what’s already working organically; and SEO continues to drive traffic to the same article years later. We handle all three within the same team.

From strategy to optimization in five steps.

How content creation works at Redkiwi

  • 1. Strategy and Target Audience

    We define the target audience, the message, and the goal for each channel. Without that, any assessment afterward is just an opinion.

  • 2. Concept and Calendar

    For each period, we select one idea and build a series around it, with a calendar that specifies what goes where and when.

  • 3. Production

    Text, images, and video are created by a single team in a consistent style. Where technology can do it faster, we let technology handle it.

  • 4. Optimization and Publication

    Before publication, everything is reviewed against the channel’s requirements and, where applicable, against the search terms under which it should be discoverable.

  • 5. Analysis and Adjustment

    Each month, we review what worked and what didn’t, and adjust the series accordingly. You’ll see the results in your own dashboard.

Three campaigns across text, video, and social media.

Brands that revamped their content

  • Case over EK88look.nl, een AI driven actie van Redkiwi

    EK88look case

    3 million visitors, €0 media budget

  • Erasmus MC

    Heart & Vascular Institute: from brand positioning to video production

View all our case studies View all our case studies

Four platforms for text, video, and publishing.

What we use to produce and publish

Conversational AI and content creation that makes an impact for your brand

AI video and avatars for compelling marketing and communication

Moving images for concepts and campaigns, without a shoot day

Manage Facebook, Messenger, and Instagram business from a single place.

Let us review your content for an hour

In one hour, we’ll take a look at what you’re currently publishing, which channel is performing best, and where production time is being spent. You’ll hear where we see room for improvement. It takes just one hour and doesn’t commit you to anything.

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Agreement 

Meet the team

Femke Nell
Content/PR Marketeer
Soraya Stout
Creative Designer
Meet the whole team Meet the whole team

How much does content creation cost?

That depends on the number of channels, whether video is included, and whether you’re involved in the production. An ongoing series of social media content is a different process than a one-off video production or a blog series.

What you always get: a dedicated point of contact, a calendar you can view yourself, full access to the source files, and a monthly summary of what performed well.

Want to know where your content stands right now? Schedule a call, and we’ll define the scope together.

Schedule a call Go to the contact form

Frequently Asked Questions About Content Creation

01/ What is the difference between content creation and content marketing?

Content creation focuses on developing content, such as text, images, and videos, while content marketing is the strategy for effectively using this content to build brand awareness, generate leads, or drive conversions. Content creation is therefore the foundation of content marketing.

02/ Why is video content so important?

Video content is the most effective form of content for capturing your audience’s attention. It increases engagement, improves the customer experience, and often has a higher conversion rate than text or images. Video is also easy to share on social media, which helps expand your reach.

03/ How can I have content created that aligns with my brand?

At Redkiwi, we ensure that the content we create is always aligned with your brand identity. We start with a thorough analysis of your brand and target audience to ensure that we create content that resonates and is consistent with your brand’s values and message.

04/ Do you also offer support for content distribution?

Yes, we not only help with content creation but also with its distribution. We ensure that the content is optimized for various channels, such as social media, blogs, and other digital platforms, and we make sure it’s published at the right time.

05/ How do I measure the success of my content?

We measure the success of your content by analyzing it based on various KPIs, such as reach, engagement, conversion, and ROI. We provide detailed reports so you can see exactly what’s working and where there’s room for improvement.

06/ How much does it cost to have content created?

The cost of content creation varies depending on the complexity and type of content you want. Whether you want to have a video produced or blog posts written for your website, we offer customized solutions and will prepare a personalized proposal after an initial consultation.

07/ How long does it take to create content?

The time it takes to create content depends on the nature of the project. For example, a video may take longer to produce than a blog post. On average, content creation takes a few weeks, depending on the type of content and its complexity.