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Meta Business Suite

From search traffic to new audiences.

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Three situations we encounter every day.

Why choose a Meta Business Suite partner?

  • Meta sees fewer conversions than you’re actually making

    Browsers and privacy settings block part of the tracking, so the platform sees less than is actually happening. As a result, the algorithm learns less effectively, and your return on investment appears lower than it actually is. With a server connection, that data is still captured.

  • You’re tweaking settings instead of focusing on creative content

    These days, the algorithm finds your target audience on its own; what you do control is what people see. If you keep tweaking settings instead of refining your visuals and messaging, you’re optimizing in the wrong place.

  • Your channels are claiming the same revenue

    Meta claims conversions that Google also claims, and together they add up to more revenue than is actually in your cash register. As long as you’re basing your decisions on those numbers, you’re allocating your budget based on who shouts the loudest.

Meta as the engine behind your reach

Search ads reach people who are already looking for something. You’ll need to find the much larger group you don’t know yet somewhere else—and for many target audiences, that group is still on Facebook and Instagram.

Meta Business Suite is the engine that powers it all: your ads, your audiences, and your analytics—all in one place. The algorithm does the legwork, provided you feed it accurate data and eye-catching visuals.

You keep track of the results. We compare Meta’s metrics with your actual revenue, so that budget discussions focus on the outcome—not on whose dashboard is right.

What We Do with Meta

We start with measurement. Is the server integration set up, is your revenue coming in as intended, and are the visitors’ consent settings correct? Without that foundation, you’ll be basing your strategy on metrics that are consistently too low.

Next comes the creative process, because that’s where the difference lies. We create variations, test them against each other, and keep what works. A good placement with a mediocre ad won’t yield any results.

Finally, distribution. We look at what Meta delivers alongside your other channels—not just within the platform itself. Every month, we review this together, including any underperformance.

Three organizations that found their audience where it already was.

Our Work with Social Advertising

  • Recruitment Marketing

  • Orange

    10 countries, 53 social channels, 1 consistent brand experience.

View all case studies View all case studies

Three things you’ll notice when working with us.

Why choose Redkiwi as your Meta partner?

  • You’ll see for yourself what it delivers

    You’ll see what’s performing and how that relates to your actual revenue, not just what the platform attributes to itself. Every month, we’ll review this together, and you’ll decide where the budget goes.

  • Independent advice

    If your target audience isn’t here, we won’t advertise here. For a niche target audience that you can reach by name, LinkedIn or email is more effective. That’s what ownership means to us.

  • Creation, measurement, and media all under one roof

    We create the ads, set up the tracking, and manage your other channels. This allows us to determine whether a spike in traffic comes from Meta or elsewhere. You’ll work with a dedicated team that understands your market.

Frequently Asked Questions About Social Advertising

01/ Does advertising on Facebook and Instagram still work?
As long as your audience is there—and for many target groups, that’s still the case. Together, Facebook and Instagram reach a broad audience that you can’t find through search engines because they aren’t searching yet. We don’t advertise where your audience isn’t.
02/ How many conversions am I missing in my Meta reports?
Almost always more than the platform shows, because browsers and privacy settings block part of the tracking. With a server connection, that data still comes through, allowing the algorithm to learn more effectively and giving you numbers that are closer to reality.
03/ How much does the creative matter for the results?
More than your targeting, because the algorithm finds the target audience on its own these days. What you do control, however, is what people see. That’s why we test different variations and stick with what works, rather than constantly tweaking the settings.
04/ Is this channel suitable for B2B?
For B2B with a long-term focus, it functions more as a brand channel than as a lead generation channel. If you’re selling to a niche target audience that you can approach by name, LinkedIn or email is more effective. We start with your target audience, not the channel.