The Nutrition Center is the scientific authority on healthy living. The challenge? Digitally, the organization had inadvertently become “stagnant.” Valuable data had become scattered across countless domains and outdated accounts, making it impossible to drive real impact. Moreover, the organization was primarily reaching people who were already health-conscious.
The desired impact was a shift from providing static information to becoming a proactive driver of engagement. The KPIs focused on a dramatic increase in visibility, lower cost per click, and measurable engagement on the website.
Consolidating fragmented accounts into a single powerful, measurable ecosystem to stop the waste of budget and data.
Shifting the focus from the “healthy bubble” to the people who aren’t yet actively seeking out the “Wheel of Five,” but who need the information the most.
Tapping into untapped potential (Google Grants) to bring social issues such as sustainability and healthy school cafeterias to the attention of the masses without placing an additional burden on public funds.
The strategy was based on the “Audit & Activate” model: technical best practices as the foundation for creative multichannel activation.
The restructuring led to spectacular growth in both reach and efficiency:
By intelligently integrating technology and data, the Nutrition Center is no longer a passive source but a proactive driving force for a healthier Netherlands. The campaign proves that with a smart structure and by claiming your rights (Grants), you can maximize social impact.
