Back

Performance
for Growth

  • Performance branding
    author
    Lukas Roeling
    Head of Performance Branding & Digital Strategist

    From Reach to Results

    You want to grow your top line, get a better return on your marketing, or extract more value from existing customers. But where is the biggest gain?

    Maybe traffic is growing, but conversion is lagging behind. Campaigns generate reach, but not enough revenue. Your data is scattered across different systems. You know which channels are delivering results, but not why. Or you have enough insights, but not enough time to act on them systematically.

    In that case, you don’t need more marketing. You need a better grasp of what drives growth.

    We identify where returns are generated, where they’re leaking, and which optimizations make the biggest difference.

    • Which channels demonstrably contribute to growth?
    • Where are you losing revenue or conversions?
    • How do brand and performance reinforce each other?
    • Are you being found where your target audience searches and explores?
    • What data do you need to make better decisions?
    • What can we automate to learn and improve faster?

    Discuss your digital growth needs

    Agreement 

    Our performance services

    • Brand building and performance don’t have to be at odds with each other. We link distinctive creative campaigns to measurable goals, so you not only achieve results today but also build brand preference for tomorrow.

    • Being found no longer starts solely with traditional search engines. We increase your organic visibility in search as well as in AI-driven search and answer environments, using content and technology that align with how your target audience searches for information.

    • We use social advertising to reach the right target audience and drive action. Creation, targeting, data, and optimization work together to make campaigns increasingly effective.

    • SEA

      We ensure you’re visible when search intent is at its strongest. Campaigns are set up and continuously optimized for return on investment, not just clicks.

    • CRO

      Buying more traffic isn’t always the fastest route to growth. With CRO, we identify where visitors drop off, test improvements, and get more out of the traffic you already have.

    • Good decisions start with data you can trust and understand. We bring together relevant data sources and provide insight into what’s happening, why it’s happening, and where opportunities for growth lie.

    • Not every touchpoint needs to be manual. We build flows, segments, and campaigns that respond to behavior and help you get more value from leads and existing customers.

    Performance starts with results

    At Redkiwi, performance connects marketing, data, and optimization to your commercial goals. That’s why we don’t just focus on reach, clicks, or rankings. Those numbers are only meaningful if they say something about revenue, conversion, customer value, or other demonstrable business results.

    We look at the entire chain—from the moment someone sees your brand to the search query, ad, website visit, conversion, and the relationship that follows. Data reveals where opportunities lie. Our specialists determine how to act on them.

    AI and automation help us identify patterns faster, automate tasks, and communicate more effectively. Not as a black box, but with insight into what’s happening and what it delivers.

    Measure what works. Strengthen what’s growing.

    This is how we make growth measurable

    Performance is a continuous process of measuring, learning, and improving.

    • 1. We identify where growth is being lost

      We start with your commercial goals and bring together the customer journey, channels, campaigns, and data. This allows us to identify opportunities and pinpoint which obstacles are costing you the most in terms of return on investment.

    • 2. We determine what to improve

      Not every metric deserves the same attention. We select the optimizations that can have the greatest impact and determine in advance how we’ll measure results.

    • 3. We test, learn, and scale

      We roll out improvements, measure their impact, and use the results to inform the next step. We reinforce what works. We adjust or discontinue what falls short.

      This way, performance isn’t just a collection of isolated campaigns, but a growth engine that continuously learns.

    One growth goal.

    Multiple disciplines.

    Performance is one of Redkiwi’s four pillars. In practice, they work together continuously.

    • Strategy determines where you want to go and what choices are needed to get there.
    • Seduction ensures your brand stands out and inspires people to take action.
    • Engineering builds the digital products, platforms, and technology needed for growth.
    • Performance measures what works, identifies new opportunities, and continuously improves based on results.

    The insights from Performance are then fed back into the organization—into campaigns, content, UX, technology, and strategy. Growth isn’t a straight line. It’s a system that never stops learning.

    You’ll work with engineers who look beyond code.

    Meet some of the kiwis from the Engineering team

    Paul van der Meijs
    Head of Technology
    Ruben Lavooij
    Head of Support

    A digital product needs to make a difference.

    Turning digital challenges into growth

    • Life Outdoor Living

      Further development: design, 3D rendering, and Storyblok

    • Boland

      Millions in revenue for the largest B2B supplier of party clothing