Outsource SEO & GEO

Search engine optimization isn’t a checklist of tasks you complete once and move on. It’s about getting a little better every month in terms of technical aspects, content, and authority—and sticking with it while your competitors fall by the wayside. That’s where the return on investment lies, not in a gimmick that stops working after the next update.

We start with an audit and keyword research, and then work in a set order: first the technical aspects—because without a solid foundation, the rest won’t work—then your commercial pages, followed by the informative content that attracts traffic and builds authority. Where technology can take over, we let it: with BrightEdge and Ahrefs, we see shifts in search behavior and competition as soon as they happen, rather than waiting for the monthly report.

You’ll work with Tobias, who’s responsible for SEO and GEO at Redkiwi. You’ll have a dedicated point of contact; every month, you’ll see what’s been done and why, and the metrics are presented in a dashboard you can access yourself. This way, outsourcing SEO remains something you actively manage, rather than something that just happens somewhere else.

Four layers. The analysis: an audit of technical aspects, structure, and indexing, plus keyword research that ranks opportunities by return on investment. The technical aspects: speed, crawlability, structured data, and everything a search engine needs to understand your site. Content: commercial pages that convert and informative content that drives traffic, linked together with internal links. And authority: backlinks from sites that matter—earned, not bought from the lowest bidder.

Anyone who asks a question today to ChatGPT, Perplexity, or the AI summary above the search results will receive an answer with a few sources. If you’re not listed there, you don’t exist in that search query—even if you’re ranked third in the traditional results. That’s what generative engine optimization is all about, also known as answer engine optimization or AI search engine optimization.

The good news is that it’s largely the same work, just with a different emphasis. Clear answers placed high in your text, accurate structured data, verifiable facts, and authority backed by a credible source. The difference lies in the metrics: we track not only rankings but also whether and how often you’re mentioned in AI answers, and which sources appear in your place. This makes GEO optimization not a guess but a metric you can see in action.