Croonwolter&dros
From an SEO strategy to a monthly digital marketing approach
Three situations we encounter every day.
More and more search queries end with an answer rather than a click. If you’re not included in those results, you lose visibility even though your ranking in traditional search results remains unchanged. We measure whether you’re mentioned and why.
With thousands of pages, manual prioritization is unsustainable. BrightEdge calculates, page by page, what’s worth improving, so you can start where it makes a difference—not where someone happened to look.
You know SEO works, but you don’t know which euro generated which result. We link visibility to revenue, so an investment in content becomes a data-driven proposal rather than an assumption.
Search is changing faster than it has in the past fifteen years. A portion of your audience no longer clicks through but reads a curated answer, and whether your brand appears in that answer determines whether you still exist in that search query.
BrightEdge is the engine that makes this measurable. It tracks not only your rankings but also your presence in AI-generated answers, and calculates the benefits of improvements on a per-page basis. This turns a content plan into an investment proposal with an expected outcome.
We translate that outcome into a priority list. Not everything at once, but the pages where the impact is greatest.
We set up the measurement across your entire domain and link it to your analytics, so visibility and revenue are shown side by side. Then, for each page group, we identify where the potential lies and what changes will unlock it.
On the AI side, we track which responses your market is providing and which sources are cited for them. That determines what content you need to get mentioned—and that’s a different task than ranking for a keyword.
Every month, we discuss what’s been happening and where we need to make adjustments, including what didn’t work. You’ll have that conversation with the same person who manages your account.
Three organizations that built their visibility on research.
Three things you’ll notice in our collaboration.
You review the reports yourself and see which pages are performing well. Every month, we go over what’s changed, and you decide where to focus our efforts. You remain in control of the commercial strategy; we ensure the data supports that strategy.
An enterprise platform isn’t the right choice for everyone. For smaller operations, we recommend a lighter setup, since you wouldn’t recoup the cost of the license. That’s what ownership means to us.
Redkiwi has been in business since 2004, and that customer knowledge determines which search queries have commercial value. A platform gives you numbers; we tell you which ones matter. You’ll work with a dedicated specialist who knows your market.
The four types of SEO are technical SEO, on-page SEO, off-page SEO, and local SEO. Together, they form a comprehensive approach to increasing your visibility and authority.
Yes, ChatGPT can create SEO content, but without the right strategy and optimization, you won’t get the most out of it. You’ll achieve the best results by combining AI with human creativity and SEO expertise.