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Runway

From the day of filming to the same week.

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Three situations we encounter every day.

Why use AI video in your campaigns?

  • Moving images are too expensive for most marketing materials

    A moving atmospheric image currently requires a camera crew, a location, and editing. As a result, most campaigns stick to still images, even though moving images perform better on every channel.

  • Each channel requires a different format

    You have one video and five channels, each requiring a different format and length. Cropping only works to a limited extent; remaking it isn’t an option. With generated imagery, you can create the version you’re missing.

  • A concept takes too long to explain

    Explaining an idea in a meeting takes three rounds; showing an idea takes one image. In the concept phase, quick visualization is more valuable than a perfect end result.

Runway as the engine behind your moving images

Moving images work better than still images on virtually every channel. Yet most brands produce very few of them, because production is too burdensome for anything other than major moments.

Runway is the engine that opens that up. You generate and edit video footage without filming: atmospheric shots, backgrounds, transitions, and variations on what you already have. That’s enough for concepts and campaign visuals.

You decide where it is and isn’t used. We’ll let you know which footage is better to film yourself, because when it comes to your own product or your own people, generated footage can work against you.

What We Do with Runway

We start with your visual language. Without agreements on color, pace, and mood, a model will produce something that looks good but doesn’t look like your brand. We establish those agreements before we generate anything.

Then we put it to work where it’s needed: concept visuals, mood shots, and variations tailored to each channel. Each variation doesn’t require a new shoot day, so you can test what works instead of settling for whatever’s available.

And we agree on what it won’t be used for: your own products, your own people, and anything a customer relies on when making a purchase. If you want to feature someone speaking on camera, Heygen is designed for that—Runway isn’t.

Three things you’ll notice in the collaboration.

Why choose Redkiwi as your Runway partner?

  • You always know what’s been generated

    You’ll know which images have been generated and which haven’t, and who approved them. Every month, we’ll review what was created and how it performed. You stay in control; we ensure production can keep up.

  • Independent advice

    For your own product and your own team, we recommend a real shoot, even if it costs more. Using generated imagery where a customer expects something real will cost you credibility.

  • Visual Language and Production Under One Roof

    We also define your visual language and produce the campaigns where those visuals are featured, so style and execution come from the same source. You’ll work with a dedicated team that knows your brand.

Frequently Asked Questions About AI in Marketing

01/ What do you use ChatGPT for?
For research, first drafts, and repetitive tasks: summarizing competitive analyses, writing ad variations, and organizing large volumes of responses. Editorial decisions and the final text remain the work of humans, because a model doesn’t know your market.
02/ Do you use AI to write your copy?
No. A model writes fluently but averagely, and “average” is exactly what you don’t want on a page that needs to stand out from your competitors. We use it to get a first draft faster, not to deliver the final version.
03/ Can you configure the AI to use our own documents and tone of voice?
Yes. We configure the AI based on your own sources: your tone of voice, your product data, and your brand guidelines. This ensures you get results that align with your brand rather than with the average content found online.
04/ What happens to our data when you use AI?
Customer data and confidential documents aren’t just shared in a public chat. We agree with each client on what information can be shared and where, and we work in a secure environment when necessary. We establish these terms before we begin.