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Mailchimp

From a one-off newsletter to regular follow-ups.

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Three situations we encounter every day.

Why choose a Mailchimp partner?

  • You send the same message to everyone every month

    Everyone on your list receives the same message, so someone who just made a purchase sees the same offer as someone who hasn’t taken any action in a year. Segmenting based on what people have bought or viewed takes little effort and immediately reduces your unsubscribe rate.

  • Your newsletter is getting worse and worse

    Your open rate is dropping, and it seems to be due to the subject line. Most of the time, it’s because of your list: addresses that haven’t opened emails in years are dragging down your sender reputation, which also causes your active readers to receive your emails less reliably.

  • You only send emails when you have something to say

    You only send emails when there’s something to report, but the moments that yield the best results happen naturally: a first purchase, an abandoned shopping cart, or a customer who stops coming back. Automating these three scenarios requires a one-time effort.

Mailchimp as the engine behind your email marketing

Email is the only channel where your audience belongs to you. No algorithm in the middle, no media budget per person reached. Yet for most companies, it’s limited to a newsletter when there happens to be news.

Mailchimp is the engine to get that going. It’s accessible, your team can use it without training, and you don’t need a developer to send emails. For brands that want to take their list seriously without setting up a complex platform, that’s exactly enough.

You remain in control of what you send and to whom. We make sure the technology works and that you can see the results.

What We Do with Mailchimp

We start with your list. How is it structured, who’s on it, and what percentage actually opens your emails? This often involves some cleanup that directly impacts how well your emails are received.

Next, we set up the segments and the first automations: a welcome series, a reminder for an abandoned shopping cart, and a post-purchase message. These three typically deliver the most results with the least effort.

Finally, the analytics side: which email campaign delivered what results, and what does that mean for the next one? We’ll go over that together every month.

Three things you’ll notice in our collaboration.

Why choose Redkiwi as your Mailchimp partner?

  • You’re actively involved

    You send the emails yourself and see firsthand what each campaign delivered. Every month, we review the results together, and you decide where we need to make adjustments. You stay in control of the business strategy; we ensure that the technology and data support it.

  • Independent advice

    If you plan to segment based on purchasing behavior or automate based on orders, you’ll run into limitations here, and we’ll look into Klaviyo or ActiveCampaign. If you’re sticking to newsletters, switching would be a waste of your money.

  • Since 2004, with a trusted partner

    Redkiwi has been around since 2004 and also builds the online store or website where your list comes from. That means we can immediately see if a sign-up or order goes through successfully. You’ll work with a dedicated specialist who knows your account.

Frequently Asked Questions About Email Marketing

01/ Why aren't my newsletters getting through?
It’s usually the list, not the message. Addresses that haven’t opened your emails in years drag down your sender reputation, which also means your active readers receive your emails less reliably. Cleaning up your list may feel unnatural, but it works.
02/ Can I also use Mailchimp for automation?
Yes, and you can do that with just a few automations: a welcome sequence, a reminder for an abandoned cart, and a post-purchase message. You can do all of this without switching to a more complex platform.
03/ When will I outgrow Mailchimp?
As long as you’re mainly sending newsletters to a single list, Mailchimp works just fine and you’re all set. If you plan to segment by purchasing behavior or automate based on orders, you’ll run into limitations, and we’ll look for a platform built specifically for that.
04/ Can I take my list with me when I switch providers?
Yes. Contacts, opt-in status, and history are all migrated. We check the list quality along the way, because a migration is the perfect time to leave inactive addresses behind instead of carrying them over.