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Spotler Activate

From scattered data to a single customer view.

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Three situations we encounter every day.

Why a customer data platform?

  • Your customer data is spread across four systems

    Your online store knows what someone bought, your email tool knows what they opened, and your advertising platform knows something else entirely. No one has the full picture of the customer, so each channel starts from scratch.

  • You’re advertising to people who’ve already bought something

    A customer who just made a purchase sees ads for that exact product for days on end. That’s a waste of budget—and it’s annoying. With a single profile across all your channels, that stops automatically.

  • Your personalization stops at the first name

    Personalization gets stuck at using just the first name in the salutation, even though you know what someone viewed and bought. Using that behavior on your site and in your emails yields better results than any salutation could.

Spotler Activate as the engine behind your customer view

You know more about your customers than you use. The problem is not a lack of data but the fact that it sits in systems that do not know each other.

Spotler Activate is the engine that brings it together. Orders, behaviour on your site and contact moments merge into one profile, and that profile works in your email, your advertising and on your site itself.

You decide what happens with it. We set up the segments and make sure consent travels through the whole chain.

What We Do with Spotler Activate

We start by asking what kind of customer profile you need and for what purpose. Collecting everything just because you can results in an overloaded system that no one uses. We start with the decision and work backward to the data.

Then we connect the sources: your online store, your email platform, and your website. Merging profiles is the real challenge here, because the same customer is named slightly differently in each system.

Finally, the application: segments for your ads, behavior as a trigger in your emails, and adjustments to your website. Every month, we review the results and determine where to make adjustments.

Three things you’ll notice in our collaboration.

Why choose Redkiwi as your Spotler Activate partner?

  • You can see for yourself what your profile is built on

    You can see where the data comes from and which segments are active. Every month, we go over this together, and you decide how to use it. You remain in control of the business strategy; we ensure the data supports it.

  • Independent advice

    If most of your customer data is already on a single platform and you sell through a single channel, an extra layer adds little value. We’ll tell you that straight up. That’s what ownership means to us.

  • Data and Execution Under One Roof

    We build the online store, run the campaigns, and manage your email, so a segment is addressed across all three at once. You’ll work with a dedicated specialist who understands your customer journey.

Frequently Asked Questions About Customer Data Platforms

01/ What is a customer data platform?
A place where all data about a single customer comes together: orders from your online store, behavior on your site, and touchpoints from your other systems. This results in a single profile that you can use in your emails, ads, and on your site.
02/ What’s the difference between a CDP and a CRM?
A CRM records what was agreed upon and who was in contact. A CDP collects behavioral data: what someone viewed, purchased, and opened. They don’t conflict with each other, but they answer different questions.
03/ When do I need a CDP?
As soon as your customer data is spread across multiple systems and you want to use it across more than one channel. If everything is already in your email platform and you’re selling through a single channel, an extra layer adds little value.
04/ What about privacy with so much customer data?
Consent remains the guiding principle and applies throughout the entire chain. We establish in advance what you collect and what you use it for. Communicating in a more personal way than someone expects works against you, even if it’s allowed.