Performance branding in five strategic steps
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Performance branding in five strategic steps
Reinoud Wolff. No-nonsense C-level strategist at the intersection of brand, commerce and technology. Helps organizations grow by connecting sharp positioning with marketing tech and AI. Specialized in performance branding. AI. Status-quo challenger. Purpose-driven. Entrepreneurial. Brings a wealth of experience to the table. He previously pulled the marketing levers at McDonald's, Heineken, Unilever and Ben & Jerry's, before truly finding his calling in entrepreneurship. Reinoud positioned more than 250 companies before becoming partner and CCO at Redkiwi. All of this experience has given him insights he now uses to take Redkiwi's clients to new heights. Beyond his professional achievements, Reinoud is also an inspiration within the team. As he puts it himself: "What it's really about is having fun. If it's not fun, why do it?" With his drive, creativity and humor, he motivates his colleagues to bring out the best in themselves. Find out more about him at https://reinoudwolff.com/