At Redkiwi, we believe that being a good employer starts with respect for people. That’s why we treat employees, customers, freelancers, partners, and suppliers fairly, equally, and with respect.

We do not tolerate discrimination, harassment, forced labor, child labor, or any other forms of exploitation. We strive to create a safe, inclusive, and healthy work environment where everyone can be themselves and has equal opportunities.

We expect our partners to adhere to the same core principles regarding human rights and corporate responsibility. As a digital agency, our direct impact lies primarily in how we collaborate, communicate, and make decisions. We continue to critically evaluate our actions and remain open to improvement where necessary.

We are committed to international standards such as the Universal Declaration of Human Rights, the UN Guiding Principles on Business and Human Rights, and the ILO

In concrete terms, this means, among other things:

equal opportunities in recruitment and development;
respectful communication and collaboration;
attention to workload and well-being;
collaborating with parties that align with our values;
a safe space to discuss concerns or misconduct.

Our Promise: Equality, Justice, Diversity, and Inclusion

At Redkiwi, we believe that digital innovation only truly makes an impact when everyone is heard, seen, and valued. For us, equity, equality, diversity, and inclusion are not abstract concepts, but the foundations of who we are and how we work.

This statement forms the basis of our corporate culture and has been officially approved and endorsed by our management team (MT).

Our Commitment in Practice

We actively integrate these JEDI principles into the three core pillars of our organization:

Our operations (internal organization): We ensure a safe, inclusive, and equitable work environment. This is reflected in our HR processes, fair career advancement opportunities, equal pay, and our recruitment policy. We do not tolerate any form of discrimination or exclusion.
Our clients & partners: We strive to build long-term relationships with partners who share our values. In our work, we challenge ourselves and our clients to create digital products that are accessible, user-friendly, and representative of society as a whole.
Our community: We take our social responsibility seriously. By actively contributing to the community and lowering barriers in the tech sector, we help build a more equitable digital ecosystem.

Accountability and Governance

This statement is not merely a declaration of intent. To ensure internal and public accountability, the ultimate responsibility for compliance with, monitoring, and enforcement of these JEDI principles rests directly with our management team. We are committed to continuously evaluating our business operations against these values and communicating transparently about them to our employees, customers, and society.

Human Rights & JEDI