Sharpening the positioning of a sustainable brand
We Love The Planet creates natural personal and home care products with a focus on people and the planet. The brand’s product line and reach expanded, which called for a positioning strategy that appeals to a broader target audience without compromising its sustainability mission.
The new brand strategy focuses on two groups: conscious consumers who want to choose products that are both eco-friendly and beautiful, and retail partners who want to make their product lines more sustainable.
Building on that foundation, we refined the brand around a single idea: Enjoy life. Worry free!
In addition to the strategy, we developed a completely revamped brand identity. Eye-catching. Clear. Recognizable.
Pink stands for love. Green for the planet. Together, they form the foundation for a design that’s instantly recognizable. The packaging was given a sleek, minimalist look with bold color blocks. This makes the brand stand out on the shelf while staying true to its sustainable roots.
From the online store to the retail floor: the same recognizable style everywhere. This is how we make eco-friendly not only responsible, but also irresistibly appealing.
AI Accelerates the Development of the Visual Language
For the new visual language, we used AI to develop a unique, consistent style. AI gave us the freedom to experiment—to combine colors, shapes, and textures into visuals that feel exactly like We Love The Planet.
AI served as a creative accelerator in this project. It infused new energy into the process and helped us ensure the brand identity was spot-on down to the smallest details.
A Shopify online store with Storyblok
In addition to the new brand strategy and visual identity, we also developed the new online store for We Love The Planet. For this, we chose Shopify as a powerful e-commerce platform, combined with Storyblok as a flexible headless CMS. This combination ensures that the brand can not only sell online but also easily add and edit inspiring content —without any technical barriers. From product pages to campaigns and blogs: everything can be managed quickly and is immediately visible in the online store.
The result is a user-friendly, future-proof online environment that perfectly brings the new brand identity to life and is ready to grow alongside the brand.
Although we at Redkiwi prefer red over green, this project was a blast. Collaborating with Marlies van Lohuizen was inspiring. As our Chief Strategy Officer Reinoud put it:
Marlies has strong ideas and big ambitions. At the same time, she gives the agency the freedom to add value.
The result? An accessible, appealing brand identity that exudes love for the planet. From the website to the packaging: everything fits perfectly. We Love The Planet is ready to accelerate the sustainable transition in the industry.
And it didn’t stop with We Love The Planet. We also worked on the integration with the umbrella brand Aizuru, which manages two sustainable Dutch factories (NCH Holland and Girasol). Together, we’re continuing to build a future that’s both greener and more beautiful.
We love it.
