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Midjourney

From stock photo to your own unique atmosphere.

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Three situations we encounter every day.

Why use AI imagery in your campaigns?

  • A concept stays a story for too long

    Explaining an idea takes three meetings; showing an idea takes one image. In the concept phase, quickly visualizing what you mean is more valuable than a perfect final image—and it saves a round of discussion.

  • You never have the image you need

    Every channel requires a different format, and every market a different vibe. A single shoot never fully covers that, so you end up tweaking the cropping until it no longer works. With generated imagery, you can create the variation you’re missing.

  • Your stock image is also used by your competitor

    Stock images are the quickest option and look exactly the same: everyone in your market uses the same photos. This makes your campaign indistinguishable at the very moment it needs to stand out.

Midjourney as the engine behind your image development

Visuals determine whether someone keeps looking. Yet it’s usually the part that gets the least attention, and you can see that reflected in campaigns that rely on stock photos.

Midjourney is the engine that changes that. It excels at creating atmosphere and style, so you can quickly arrive at an image that conveys a feeling rather than merely documenting a situation. For concepts, mood boards, and campaign imagery, that’s exactly what you need.

You decide where it is and isn’t used. We’ll let you know which images are better off being photographed, because when it comes to your own product or your own people, generated imagery can work against you.

What We Do with Midjourney

We start with your visual language. Without guidelines on color, composition, and atmosphere, a model will produce something that looks good but doesn’t look like your brand. We establish those guidelines before we generate anything.

Then we put it to work where it’s most effective: mood boards, concept images, and campaign variations. Each variation doesn’t require a new photo shoot, so you can test what works instead of just choosing whatever happens to be available.

And we agree on what it won’t be used for: your own products, your own people, and everything a customer considers when making a purchase.

Three things you’ll notice in our collaboration.

Why choose Redkiwi as your Midjourney partner?

  • You always know what’s been generated

    You know which images were generated and which weren’t, and who approved them. Every month, we review what was created and how it performed. You stay in control; we ensure that production can keep up.

  • Independent advice

    For your own product and your own team, we recommend photography—even if it costs more. And if you mainly need variations of the same image, Leonardo is better suited for that. We make our choice on a project-by-project basis.

  • Visual language and production under one roof

    We also define your visual language and produce the campaigns where the imagery is featured, so style and execution come from the same source. You’ll work with a dedicated team that knows your brand.

Frequently Asked Questions About AI in Marketing

01/ What do you use ChatGPT for?
For research, first drafts, and repetitive tasks: summarizing competitive analyses, writing ad variations, and organizing large volumes of responses. Editorial decisions and the final text remain the work of humans, because a model doesn’t know your market.
02/ Can you configure the AI to use our own documents and tone of voice?
Yes. We configure the AI based on your own sources: your tone of voice, your product data, and your brand guidelines. This ensures you get results that align with your brand rather than with the average content found online.
03/ Do you use AI to write your copy?
No. A model writes fluently but averagely, and “average” is exactly what you don’t want on a page that needs to stand out from your competitors. We use it to get a first draft faster, not to deliver the final version.
04/ What happens to our data when you use AI?
Customer data and confidential documents aren’t just shared in a public chat. We agree with each client on what information can be shared and where, and we work in a secure environment when necessary. We establish these terms before we begin.