PROJECT

Bruynzeel Kitchens wanted to make the transition from a business-to-business focus (rental market) to the consumer market. The challenge: translating the in-store experience and personalization into a scalable B2C online store that actually converts.

Solution

Using Magento, we built a future-proof e-commerce platform for individual kitchen categories. We integrated the store with Search, Shopping, and Display campaigns via Channable and continuously optimize conversion based on data and 3D product visualizations.
Website: https://www.bruynzeelkeukens.nl/

Results

40% Faster with Hÿva (Magento)
1 month Turnaround time
100% B2C MARKET ACCESS AND REACH

A scalable growth engine for the consumer market

What began as a request to sell individual kitchen cabinets online evolved into a future-proof e-commerce environment. With a powerful Magento-based platform, Bruynzeel Keukens no longer serves only the commercial rental market; the brand now taps directly into the consumer market.

Shifting the focus from renters to the general public

After Bruynzeel noticed that demand for kitchen components from private consumers was increasing on their online store, they wanted to shift the focus of their online store from renters to a broader audience. Our digital experts then explored the options available to make this a reality. First, we ran calculations based on benchmarks to determine which goals were achievable. The next step was to examine how Bruynzeel Kitchens could increase its visibility among a larger audience. The primary goal was to increase the conversion rate for online purchases. To achieve this, we first carefully analyzed the various stages of the customer journey. To expand our reach, we ultimately decided to run both a search and shopping campaign and a dynamic display campaign using Channable. In the long term, we aim to apply conversion optimization through remarketing and to continuously expand our reach.

From a B2B focus to nationwide reach and higher conversion rates

As demand from private consumers increased, the focus shifted to the general public. Our growth experts used benchmarks to identify achievable growth targets. We then optimized the entire customer journey to increase online conversion.

To reach the right target audience at the right time, we deployed an integrated media mix:

Search & Shopping campaigns for immediate intent and discoverability.
Dynamic Display via Channable for scalable and relevant product displays.
Data-driven remarketing & CRO to continuously increase conversion and customer value.

The physical shopping experience digitized

In Bruynzeel’s stores, customers design their own custom dream kitchens. Our next step? Extending that unique offline experience into the digital realm. We’re continuously developing the platform, including the implementation of interactive 3D product models. In this way, we combine data, experience, and technology into a driving force that keeps growing.

Juul te Veldhuis: Department Head

About the collaboration

"Together with an enthusiastic and experienced Redkiwi team, we designed and launched our new brand—and we’ve also become a lot wiser in the world of digital marketing!"