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Trusted Shops

From a satisfied customer to visible proof.

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Three situations we encounter every day.

Why reviews and a quality seal?

  • You have satisfied customers but few reviews

    You have satisfied customers and thirty reviews, because no one asks for them at the right time. Sending an invitation after delivery instead of after the order is placed makes a huge difference, and it’s a one-time setup.

  • Your reviews are on a page that nobody sees

    Your reviews are on a page that nobody visits, while star ratings in your search results and ads increase your click-through rate. That’s one of the few changes that boosts both visibility and conversion.

  • You sell across borders

    You sell in Germany or want to expand there, and an unknown Dutch trust seal isn’t a selling point there. Trusted Shops is well-known there, and that recognition is exactly where a trust seal makes a difference.

Trusted Shops as the driving force behind your credibility

What others say about you carries more weight than what you claim yourself. Yet most online stores neglect to provide that evidence: too few reviews, and the reviews that do exist are in the wrong place.

Trusted Shops is the engine that organizes this. Reviews are automatically retrieved upon receipt, and the ratings appear in your search results and your ads. In Germany, it’s also the best-known trust mark, making it the logical choice if you sell there.

You’ll see everything that comes in—including the lower ratings—because a profile with only five-star reviews raises suspicion.

What We Do with Trusted Shops

We start at the moment a question arises. Sending an invitation right after an order is placed is too soon; it’s only after receiving the order that your customer knows whether they’re satisfied. That one difference determines how many reviews you’ll collect.

Then we make sure the reviews appear where they’re most effective: in your search results, in your ads, and at the points in your checkout process where someone might have doubts. Optimizing for Google is part of that.

If you sell in multiple countries, we’ll determine which trust mark your customers recognize in each market. In the Netherlands, it’s Thuiswinkel Waarborg; in Germany, it’s Trusted Shops.

Three things you’ll notice when working with us.

Why choose Redkiwi as your Trusted Shops partner?

  • You can see for yourself how your reviews perform

    You’ll see how many reviews are coming in and how they perform on the pages where you display them. Every month, we’ll review this together, and you’ll decide where we need to make adjustments.

  • Independent advice

    If you sell only in the Netherlands, Thuiswinkel Waarborg is more familiar to your customers. We focus on your market, not on what we happen to offer.

  • Reviews, SEO, and campaigns all under one roof

    We build the online store, run the campaigns, and handle the SEO, so a review appears in your ads and in your search results. You’ll work with a dedicated specialist who knows your market.

Frequently Asked Questions About Reviews

01/ How can I get more reviews from my customers?
Ask for them when the customer is satisfied—that is, after they’ve received their order, not after they’ve placed it. An automated invitation sent at the right time is more effective than a manual campaign sent afterward.
02/ Can I display my reviews on Google?
Yes, as long as you label them correctly. Stars in your search results and in your ads increase your click-through rate. That’s one of the few adjustments that affects both your visibility and your conversion rate.
03/ What should I do about a negative review?
A profile with only five-star ratings can raise suspicion. A single lower rating with a polite response below it works in your favor, because it shows how you handle a problem. Removing it isn’t an option and usually isn’t possible anyway.
04/ Which trust mark works in which country?
In Germany, Trusted Shops is the best-known certification mark; in the Netherlands, it’s Thuiswinkel Waarborg. If you sell in both countries, the question isn’t which certification mark is better, but which one your customers recognize.