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Next.js

From slow page to instant impression.

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Three situations we encounter every day.

Why choose a Next.js partner?

  • Your site is slow, and that’s costing you visitors

    Speed isn’t just a technical detail: an extra half-second of load time affects your conversion rate, and Google notices it too. Pre-rendered pages load instantly, even with high traffic.

  • Your site draws from multiple systems

    Your content comes from your CMS, your products from your PIM, and your inventory from your ERP. An integrated front end reaches its limits with this setup; a standalone front end retrieves what it needs from each source.

  • You want interaction that feels like an app

    A configurator, a calculator, or a search function that responds instantly: that demands more from your front end than a simple text page. This framework is built for exactly that.

Next.js as the engine powering your frontend

A visitor judges your site within the first second, and that second is all about speed and responsiveness. Everything else you have to offer—content and features—only comes into play if that first impression is right.

Next.js is the engine powering it all. Pages are pre-rendered so they load instantly and are easy to find, and interaction feels like an app rather than a website. Your content stays within the system your team works in.

You retain control over your content. The front end fetches what it needs, and your editors won’t even notice—except that it’s faster.

What We Do with Next.js

We start by asking whether a headless approach is the right choice. For a straightforward site where editors primarily manage pages, a coupled frontend is simpler and more cost-effective. We make that clear before we start building.

If it is the right choice, we build the frontend on top of your existing content: Craft CMS, your PIM, or your online store. That includes the SEO side of things, because a headless site that’s set up incorrectly will cost you visibility instead of delivering it.

And we set up previews so that an editor can see what they’re publishing before it goes live. Without that preview, no one dares to publish anything.

Three organizations with sites that follow their own structure.

Our Work with Websites

  • Biemans

    Online B2B market leader in sports awards

  • Universiteit Utrecht x Eco Giving

    Implementation of an Omnichannel E-commerce Platform with Shopify

View all case studies View all case studies

Three things you’ll notice in our collaboration.

Why choose Redkiwi as your Next.js partner?

  • Your team won’t notice a thing—except for the speed

    Your editors continue to work in their own environment and see a preview of what they’re publishing. Every month, we go over what’s needed, and you decide what gets built. You stay in control.

  • Independent advice

    Headless isn’t always the right choice, because it requires more maintenance than a connected front end. For a straightforward site, we recommend the latter—even if it means less work for us.

  • Frontend and CMS Under One Roof

    We also build the CMS and the systems behind it, so the integration between content and the front end comes from the same source. You’ll work with a dedicated specialist who knows your platform.

Frequently Asked Questions About Headless

01/ What is a headless website?
In a headless setup, your content is stored in one system and your website in another, connected via an API. This provides freedom in design and speed, but requires more maintenance than a linked front end. We weigh these factors in advance.
02/ When is a headless approach worth it?
For sites with heavy interactivity, high traffic, or those that draw from multiple sources. For a straightforward website where editors primarily manage pages, a connected front end is simpler and cheaper to maintain.
03/ Is a headless site good for SEO?
Yes, provided you set it up correctly. Pages are pre-built so that search engines can read them just as well as a regular site. If set up poorly, however, it actually poses a risk—and that’s exactly where headless projects often go wrong.
04/ Can our editors just work in this?
Yes, and that’s a requirement, not an afterthought. We set up previews so that an editor can see what they’re publishing before it goes live. Without that preview, no one will dare to publish, and your team won’t use the system.