Budgettrophy wanted to expand internationally. Its existing e-commerce platform was holding back that ambition. New storefronts took weeks to launch, personalization was limited, and managing 4,700 products involved a lot of manual work.
Together, we built a scalable e-commerce platform using Magento, Hyvä, Storyblok, a Customer Data Platform, and marketing automation.
During the 2025 Dutch Interactive Awards ceremony at the Beurs van Berlage, we took the stage alongside Budgettrophy to accept a DIA GOLD award. We received this award in the E-commerce category: an award for the best interactive work in the Netherlands in the field of online sales.
We brought commerce, content, customer data, and automation together in a single platform.
Magento powers the backend. Hyvä handles the frontend. Storyblok gives the team flexibility in content management. A Customer Data Platform (CDP) aggregates customer behavior data and enables personalization. Through Klaviyo, that same data is used for more targeted email campaigns. As a result, Budgettrophy can use customer behavior in email campaigns and better align communications with what a customer actually views and buys. 14% of revenue is directly attributable to the CDP and personalized product recommendations.
Each technology thus has a clear function. Magento and Hyvä support scalable commerce. Storyblok streamlines content management. The CDP makes customer data actionable. Automation reduces manual work.
Together, they form the infrastructure for further growth.
A future-proof platform
Since going live on November 1, the number of organic purchases has increased by 383%, and the conversion rate has grown from 4.16% to 19.42%.
Organic revenue increased by 236.62%, leading to a total revenue increase of 30%.
Automating 4,700 products saved 30% of the time spent on manual product assortment optimization. Smart recommendations increased engagement by 10%.
The average order value rose from €78.98 to €89.29, while revenue per visitor tripled from €3.34 to €9.70.
14% of revenue is directly attributable to the CDP and personalized product recommendations.
A new storefront now goes live within one day instead of weeks. As a result, technical lead time is no longer an obstacle, and Budgettrophy can expand internationally more quickly.
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