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VWO

From opinion to evidence.

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Three situations we encounter every day.

Why choose a VWO partner?

  • You’re viewing and testing in different systems

    You have one tool for viewing and another for testing, and the two don’t communicate with each other. As a result, an observation gets stuck instead of triggering a test.

  • Your changes are based on opinions

    The new page is chosen by whoever speaks the loudest or holds the highest position. A test settles that discussion with data, which saves both meeting time and prevents wrong decisions.

  • You have a testing tool but no testing program

    A tool has been purchased, and two tests are run per year. Testing only pays off when it’s a regular process with a steady stream of hypotheses, and that regularity is what really matters.

VWO as the engine driving your optimization

Every euro you spend on traffic flows through the same pages. A few percent more conversion there is worth more than a few percent more traffic, and it doesn’t cost any media budget.

VWO is the engine that makes it all work. Heatmaps, session recordings, and A/B tests are all included in one package, so an observation leads directly to a test rather than just a note.

You see what’s being tested and why. We ensure the setup is correct, because a test with a measurement error is worse than no test at all.

What We Do with VWO

We start with observation: where do visitors drop off in your metrics, what do you see in the recordings, and which areas resonate most with people? This yields a set of hypotheses in a specific order.

Then we design and run the tests, having defined in advance what we’ll measure and when we’ll stop. Stopping halfway through because things are looking good is the most common mistake in this field.

Finally, the results—including the tests that yielded nothing. That’s not a failure but a saved investment, and it sharpens the next hypothesis.

Three organizations that first validated their changes.

Our Work with Conversion

  • Bruynzeel Kitchens

    Advertising in ChatGPT

  • Milieu Service Nederland

    The entrepreneurial waste partner

View all case studies View all case studies

Three things you’ll notice when working with us.

Why choose Redkiwi as your VWO partner?

  • You’ll also see what didn’t work

    You’ll see which tests were run, what the hypothesis was, and what the results were—including the tests that didn’t yield any results. Every month, we go over this together, and you decide what we’ll implement.

  • Independent advice

    If you don’t have enough traffic to see a difference, we’ll let you know and focus on reach first. And if you just want to monitor without testing, Microsoft Clarity is free and sufficient.

  • Monitoring, testing, and building—all under one roof

    We build the site, set up the tracking, and run the campaigns, so a winning variant goes live the same week. You’ll work with a dedicated specialist who knows your visitors.

Frequently Asked Questions About A/B Testing

01/ How much traffic do I need to run a test?
Enough to see a difference. With few conversions per week, a test can take months and still not provide any certainty. In that case, it makes more sense to look at where visitors are getting stuck than to run a test. We calculate that in advance.
02/ Where do you get your test ideas?
From observation, not from brainstorming. We first look at where visitors get stuck in your metrics and session recordings, and only then do we decide what to change. Testing without observing results in random tests.
03/ What if a test yields no results?
That’s the most valuable outcome there is, because you’ve learned what doesn’t work without having to implement it permanently. A test program where everything comes out a winner usually measures incorrectly. We also report on what fell short.
04/ What is the difference between A/B testing and personalization?
Testing compares two versions to determine which one works better. Personalization shows different visitors different content based on what you know about them. You start with testing, because without evidence, you won’t know what to personalize.