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Microsoft Clarity

From numbers to the “why.”

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Three situations we encounter every day.

Why choose a Microsoft Clarity partner?

  • You know where people drop off, but not why

    Your analytics show that 60 percent of users drop off at checkout. What they don’t show is why: a button that doesn’t stand out, an error message no one understands, or a field that doesn’t work on mobile. Beeld provides that answer in five minutes.

  • Your discussions about the site are based on gut feelings

    Everyone has an opinion about the new page, and no one has any evidence. A recording of a visitor clicking three times on something that isn’t a button settles that discussion faster than a meeting.

  • Your A/B tests are based on ideas, not observation

    You test whatever first came to mind instead of what yields the best results. By first looking at where visitors get stuck, your testing capacity is directed toward the areas where there’s actually something to be gained.

Clarity as the driving force behind your optimization

Numbers tell you where things go wrong, not why. And as long as you don’t know the why, you’ll be making improvements based on gut feeling and testing whatever happened to be mentioned first.

Microsoft Clarity is the engine that makes that visible. Heatmaps show where people look and click, while session recordings show where they get stuck. It’s free and can be set up on your site in five minutes.

You’ll see it with your own eyes. We’ll translate that into what to change and in what order, and then validate it with a test.

What We Do with Clarity

We start with setup: configuring tracking on your site, masking filled-in fields, and applying filters to highlight the sessions that matter—visitors who got stuck, clicked frantically, or dropped off at the last minute.

Then we observe—and we really mean observe, not just take random samples. Ten targeted recordings yield more insights than a hundred random ones, and almost always reveal something no one expected.

Finally, we translate these insights into a sequence of adjustments and validate the most important ones with an A/B test. Observing without testing yields opinions; testing without observing yields arbitrary tests.

Three organizations that observed first and then made changes.

Our Work with Conversion

  • Bruynzeel Kitchens

    Advertising in ChatGPT

  • Milieu Service Nederland

    The entrepreneurial waste partner

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Three things you’ll notice in our collaboration.

Why choose Redkiwi as your Clarity partner?

  • You’ll see it with your own eyes

    You’ll review the recordings yourself, so you’ll see exactly what’s happening. Every month, we’ll go over what stood out, and you’ll decide what we tackle. You stay in control; we make sure the analysis is accurate.

  • Independent advice

    Clarity is free, so we don’t make any money off the tool itself. If you don’t have enough traffic to identify patterns, we’ll let you know and focus on your reach first. That’s what ownership means to us.

  • Monitoring, testing, and building—all under one roof

    We build the site, run the campaigns, and conduct the tests, so an observation leads to an adjustment within the same week. You’ll work with a dedicated specialist who knows your visitors.

Frequently Asked Questions About Heat Maps and Session Recordings

01/ What am I seeing here that my analytics aren’t showing?
Analytics tells you that 60 percent of users abandon their carts at checkout. Session recordings and heatmaps show why: a button that doesn’t stand out, an error message nobody understands, a form that doesn’t work on mobile. Numbers pose the question; visuals provide the answer.
02/ Can I record my visitors' sessions?
You see the actions of an anonymous visitor, not the person themselves. Filled-in fields are masked, so passwords, addresses, and payment details are not displayed. We verify these settings during setup.
03/ Do I have to spend hours watching recordings?
Not randomly, though, because that takes an afternoon and yields little results. We filter for the sessions that matter: visitors who got stuck, who clicked frantically, or who dropped off at the last minute. Ten of those recordings tell us more than a hundred random ones.
04/ Does this replace an A/B test?
It shows where visitors get stuck, and that’s the starting point for a test. Whatever you change next, you should test it with an A/B test. Observing without testing yields opinions; testing without observing yields arbitrary tests.