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Lookerstudio

From five tabs to a single screen.

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Three situations we encounter every day.

Why choose a Looker Studio partner?

  • Your report spans five tabs

    Advertising costs are in one tab, revenue in another, and traffic in a third. Every monthly report starts with cutting and pasting, and no one is sure if it’s accurate. With a single source, everything updates automatically.

  • You have a dashboard that nobody looks at

    There’s a dashboard, but it shows everything. A screen with thirty charts doesn’t answer a single question, so after two weeks, no one looks at it anymore. We start with the decision and leave out the rest.

  • Everyone wants to see something different

    Management wants to see a trend, marketing wants to break it down by channel, and sales wants to know where the leads are coming from. One screen for all three doesn’t work for anyone. A separate view for each role, based on the same data, does.

Looker Studio as the engine behind your reporting

A monthly report that takes two days to produce is two days you’re not spending on improvement. And because it’s manual work, attention shifts to the formatting rather than what the numbers actually say.

Looker Studio is the engine that eliminates that. You feed in your data sources, it refreshes automatically, and everyone sees the same information. What you include is your choice, and that choice determines whether it gets used.

You’re in control of what you want to know. We build the dashboard that answers that question and leave out anything that distracts.

What We Do with Looker Studio

We start with the decisions you make and who makes them. That determines which metrics need to be included and in what order. A dashboard is a communication tool, not an archive.

Next, we connect the data sources: your analytics, your ad platforms, your online store, and—where necessary—your own data. For sources that don’t integrate natively, we bring them in via an intermediate step, because missing data sources make any conclusion incomplete.

Finally, the view is tailored by role. Executive management sees the big picture, marketing can drill down by channel, and the figures underneath are consistent across all views. Every month, we review whether it’s still answering the right question.

Three organizations that streamlined their reporting to focus on what matters.

Our Work with Dashboards

  • Croonwolter&dros

    From an SEO strategy to a monthly digital marketing approach

  • Accell group

    A fully streamlined customer journey

View all case studies View all case studies

Three things you’ll notice in our collaboration.

Why choose Redkiwi as your Looker Studio partner?

  • You can work with it yourself

    You can view the dashboard yourself and adjust the time period or filters without breaking anything. Every month, we review whether it’s still answering the right question. You stay in control; we make sure the data supports that.

  • Independent advice

    If a number looks good but doesn’t mean anything, we leave it out. And if your monthly report fits in an email, we won’t build a dashboard. That’s what ownership means to us.

  • Measurement and reporting under one roof

    We also set up your analytics and run your campaigns, so we know whether a deviation stems from the data or from the market. You’ll work with a dedicated specialist who knows your numbers.

Frequently Asked Questions About Dashboards

01/ What does a dashboard offer that Google Analytics doesn’t?
Analytics shows you what’s happening on your site. A dashboard brings all your data sources together—your ad costs, your sales, and your traffic—in a single view. Only then can you calculate your return on investment without having to keep three tabs open.
02/ Which sources can I connect to a dashboard?
Virtually anything that supports integration: Google Ads, Meta, your online store, your advertising platforms, and your own data sources. For sources that don’t integrate natively, we bring them in via an intermediate step. The question is more about what you need than what’s possible.
03/ Why doesn’t anyone look at our current dashboard?
Because it has everything on it. A dashboard that displays every available chart doesn’t answer any questions. We start with the decisions you make and leave the rest out—even though we could include it.
04/ Can we customize the dashboard ourselves?
Yes, and that’s the idea. We’re designing it so you can adjust a time period or a filter on your own without breaking anything. For structural changes, we’ll review them together, because a dashboard that everyone keeps tweaking becomes unreliable.