Questionuk

Esbjaerg Vodka wanted to make a name for itself abroad with a bold, recognizable style. But to be honest, their old image library was a bit bland. And since a large-scale international photo shoot was simply too expensive, we had to come up with a smarter solution.

Solution

We opted for a bold and “ice-cold” brand universe. AI helped us create new images and videos quickly and affordably. Around that, we built a fresh website that neatly brings all communication together in one place.

Arrows

NEW BRAND STRATEGY
ICY BRANDING
IMAGE & VIDEO DRIVEN BY AI
WEB DESIGN

Brand Positioning

For the Bold

If you want to stand out in the international spirits category, you can’t afford to wait. We let go of the safe image and gave Esbjaerg a bold, rugged look that plays up the ice-cold character of the vodka. With the new tagline “Your moment. Your party. Your vodka,” the brand instantly stands out at any party.

AI-Generated Images

Want to create an icy atmosphere without the budget for an on-location photo shoot? We took a creative approach. We used AI to create a complete image library featuring sleek visuals and dynamic videos. This gave Esbjaerg exactly the visual style it needed for social media and campaigns, without costs spiraling out of control.

Accessible and Not Too “Sleek”

In a crowded vodka market, accessibility is what makes the difference. Despite that icy character, we had to ensure Esbjaerg didn’t feel too “ad-like” or exclusive. The brand must remain accessible to students, young professionals, and vodka enthusiasts. That’s why we alternate sleek visuals with less polished, lo-fi content: think of videos with flash photography that look like they were shot directly with a phone at a house party or in a dark bar. It creates a nice contrast, feels authentic, and strikes exactly that raw, down-to-earth chord.

The Central Hub Online

A good campaign can’t do without a strong landing page. That’s why the new website has become the brand’s hub. Visitors can discover the products, enter giveaways, or sign up for the newsletter. No matter which path someone takes, the vibe feels right everywhere.

Organic and Paid Social

Expanding Reach via Meta

Great visuals are the first step, but you also want the right target audience to see them. To drive international growth, we’re implementing a streamlined social strategy via Meta (Instagram & Facebook). With organic content, we’re building a recognizable community that aligns with our followers’ lifestyles. In parallel, we’re running targeted paid social campaigns. By intelligently targeting party-themed content, lo-fi video content, and giveaways, we’re rapidly scaling our reach and driving the necessary traffic.

Before & After

From Experimentation to Excellence

Esbjaerg was an important learning experience for us. The budget forced us to think outside the box, and that led us to AI. What was then a smart solution to a practical problem has now become one of our core areas of expertise. Today, the visuals we create are indistinguishable from reality and drive entire campaigns. And that adventure all began right here.