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Tweakwise

From no results to one product found.

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Three situations we encounter every day.

Why choose a Tweakwise partner?

  • Your search function can’t find your own products

    A typo, a synonym, or a brand name spelled slightly differently yields zero results. That visitor wanted to buy something but leaves, and you don’t see any of that reflected in your metrics.

  • Your category page displays whatever happens to be listed first

    What appears at the top of your category page is determined by the order in which products were entered. Prioritizing by margin, inventory, or season turns that page into a showcase rather than a list.

  • Your filters hide half of your product range

    Your filters are based on attributes that aren’t filled in everywhere, so a visitor who filters by color won’t see half of your product range. A search tool won’t solve that; it starts with your product data.

Tweakwise as the engine behind your search function

A visitor who is searching wants to buy. That’s the most valuable group on your site, and at the same time, the group most likely to leave if they don’t find what they’re looking for.

Tweakwise is the engine behind that answer. Search, filtering, and the order on your category page all come from a single system, with synonyms and typos built in and rules for margin, inventory, and season.

You decide what appears at the top. The search function learns from user behavior, but your commercial decisions take precedence.

What We Do with Tweakwise

We start with your search terms that yielded no results. That’s the most honest list you have: visitors who were looking for something and didn’t find it. This reveals synonyms, missing categories, and sometimes a gap in your product lineup.

Next, we set up the filters, starting with your product data. A color filter only works if every product has a color, so there’s often some cleanup work to do before the tool can do its job.

Finally, there’s merchandising: which products get priority on which page, based on margin, inventory, and season. Every month, we review what people are searching for and what that yields.

Three things you’ll notice in the partnership.

Why choose Redkiwi as your Tweakwise partner?

  • You’ll see for yourself where visitors get stuck

    You’ll see what visitors are looking for and where they can’t find what they need. Every month, we’ll review this together, and you’ll decide what gets priority. You remain in control of the business strategy; we’ll make sure the data supports it.

  • Independent advice

    With a small product selection, your platform’s standard search function is often sufficient. And if your product data isn’t in order, a search tool won’t fix that. We’ll tell you that before you get started.

  • Search Functionality and Product Data Under One Roof

    We build the online store and manage the product data behind it, so any filter matches what’s in your system. You’ll work with a dedicated specialist who knows your product range.

Frequently Asked Questions About Searching and Filtering

01/ Why can't visitors find products that I actually have?
Usually because the search function searches literally: a typo, a synonym, or a brand name spelled slightly differently yields zero results. A search function that takes this into account will help that visitor.
02/ Where can I see what my visitors are searching for?
In the “search terms with no results.” That’s the most honest list you have: these are visitors who wanted to buy something but couldn’t find it. Sometimes a product is missing; more often, a synonym or a category is missing.
03/ What goes wrong with filters in most online stores?
Filters that don’t yield any results because they’re based on attributes you haven’t defined consistently. A color filter only works if every product has a color. The quality of your product data determines the quality of your filters.
04/ Can I decide for myself which products appear at the top?
Yes, and that’s recommended. You can prioritize based on margin, inventory, or season, so that what appears at the top is exactly what you want to sell. Without that control, chance determines the order of your category page.