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Reporting Ninja

From manual work to a report that builds itself.

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Three situations we encounter every day.

Why automate your reporting?

  • Your monthly reporting is a manual process

    Every month starts with exporting, copying, and pasting from four platforms. That takes days you’re not spending on improvement, and errors inevitably creep in.

  • You create the same report for multiple brands

    If you manage multiple brands, markets, or locations, you end up creating the same report over and over again. From a single template, a separate report is generated for each brand, with the same definitions included.

  • Your report is outdated as soon as it’s sent

    The report is sent as a file and is already outdated by the time it arrives. A report that updates itself and is sent on time eliminates discussions about which version is the correct one.

Reporting Ninja as the engine behind your reporting

Reporting isn’t an end in itself, but for many organizations, it does take up the most time in the entire monthly cycle. And because it’s manual work, attention tends to focus on the formatting rather than what the numbers actually say.

Reporting Ninja is the engine that eliminates that. You feed in your data sources, the report builds itself, and it’s sent out on schedule. From a single template, you can serve multiple brands or markets using the same underlying definitions.

You decide what goes in it. We ensure the numbers are accurate and that the report answers the question you’re asking.

What We Do with Reporting Ninja

We start with the recipient: who’s reading it, what decision are they making, and what numbers do they need to make that decision? A report that includes everything won’t get read, no matter how beautifully designed it is.

Next, we link the data sources and build the template, using the same definitions you use elsewhere. This last point is more important than it seems: two reports that define conversion differently are guaranteed to spark a debate.

Finally, there’s distribution and follow-up. Every month, we check whether the report still answers the right question, because that question changes more often than the template does.

Three things you’ll notice when working with us.

Why choose Redkiwi as your Reporting Ninja partner?

  • You can work with it yourself

    You’ll receive a report that you can read and customize yourself. Every month, we’ll review it to make sure it still aligns with what you want to know. You stay in control; we make sure the data supports that.

  • Independent advice

    If you have a single brand and a single market, a dashboard in Looker Studio is often sufficient and more cost-effective. It’s only worthwhile if you’re creating the same report for multiple brands. And that’s exactly what we’ll tell you.

  • Measurement and reporting under one roof

    We also set up your analytics and run your campaigns, so we know whether a deviation stems from the data or from the market. You’ll work with a dedicated specialist who knows your numbers.

Frequently Asked Questions About Reporting

01/ Why doesn’t anyone look at our current dashboard?
Because it has everything on it. A dashboard that displays every available chart doesn’t answer any questions. We start with the decisions you make and leave the rest out—even though we could include it.
02/ Which sources can I connect to a dashboard?
Virtually anything that supports integration: Google Ads, Meta, your online store, your advertising platforms, and your own data sources. For sources that don’t integrate natively, we bring them in via an intermediate step. The question is more about what you need than what’s possible.
03/ What does a dashboard offer that Google Analytics doesn’t?
Analytics shows you what’s happening on your site. A dashboard brings all your data sources together—your ad costs, your sales, and your traffic—in a single view. Only then can you calculate your return on investment without having to keep three tabs open.
04/ Can we customize the dashboard ourselves?
Yes, and that’s the idea. We’re designing it so you can adjust a time period or a filter on your own without breaking anything. For structural changes, we’ll review them together, because a dashboard that everyone keeps tweaking becomes unreliable.