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Leonardo

From stock photo to custom image.

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Three situations we encounter every day.

Why use AI imagery in your marketing?

  • You never have the image you need

    Every campaign, format, and market requires different images. A single photo shoot can never fully cover all your needs, so you end up cropping images until they no longer look right. With generated images, you can create the variations you’re missing.

  • Your stock images are also used by your competitors

    Stock images are the quickest option and look exactly the same: everyone in your market uses the same photos. This makes your campaign indistinguishable from others at the very moment it needs to stand out.

  • A concept stays a story for too long

    Explaining an idea takes three meetings; showing an idea takes one image. In the concept phase, quickly visualizing what you mean is more valuable than a perfect final image.

Leonardo as the driving force behind your visual production

Visuals determine whether someone keeps watching. Yet it’s usually the part that gets the least attention, and you can see that reflected in campaigns that rely on stock photos.

Leonardo is the engine that changes that. You generate images in the style that fits your brand, in the format you need, without a photo shoot. That’s enough for concepts, variations, and mood shots.

You decide where it is and isn’t used. We’ll let you know which images are better off being photographed, because when it comes to your own product or your own people, generated imagery can work against you.

What we do with Leonardo

We start with your visual language. Without guidelines on color, composition, and mood, a model will produce something that looks good but doesn’t look like your brand. We establish those guidelines before we generate anything.

Then we apply it where it works best: concept images, ad variations, mood images for pages, and backgrounds. Each variation doesn’t require a new shoot, so you can finally test what works instead of just choosing from what’s available.

And we agree on what it won’t be used for: your own products, your own people, and everything a customer considers when making a purchase.

Three things you’ll notice in our collaboration.

Why choose Redkiwi as your Leonardo partner?

  • You always know what’s been generated

    You know which images have been generated and which haven’t, and who approved them. Every month, we review what was created and how it performed. You stay in control; we ensure that production keeps up.

  • Independent advice

    For your own product and your own team, we recommend photography—even if it costs more. A generated image in a place where a customer expects a real product will cost you trust. That’s what ownership means to us.

  • Visual language and production under one roof

    We also define your visual language and produce the campaigns where the imagery is featured, so style and execution come from the same source. You’ll work with a dedicated team that knows your brand.

Frequently Asked Questions About AI in Marketing

01/ What do you use ChatGPT for?
For research, first drafts, and repetitive tasks: summarizing competitive analyses, writing ad variations, and organizing large volumes of responses. Editorial decisions and the final text remain the work of humans, because a model doesn’t know your market.
02/ Do you use AI to write your copy?
No. A model writes fluently but averagely, and “average” is exactly what you don’t want on a page that needs to stand out from your competitors. We use it to get a first draft faster, not to deliver the final version.
03/ Can you configure the AI to use our own documents and tone of voice?
Yes. We configure the AI based on your own sources: your tone of voice, your product data, and your brand guidelines. This ensures you get results that align with your brand rather than with the average content found online.
04/ What happens to our data when you use AI?
Customer data and confidential documents aren’t just shared in a public chat. We agree with each client on what information can be shared and where, and we work in a secure environment when necessary. We establish these terms before we begin.