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Get Elevar

From missed conversions to accurate numbers.

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Three situations we encounter every day.

Why choose a Get Elevar partner?

  • Your ad platform reports fewer orders than your point-of-sale system

    Your point-of-sale system shows 100 orders, but your advertising platform shows 60. That difference is due to ad blockers, privacy settings, and the browser itself. As long as you base your strategy on those 60, you’re allocating your budget to channels that are performing better than you think.

  • Every platform requires its own tag

    Every tool requires its own tag, every tag requires maintenance, and after a year, no one knows exactly what’s firing anymore. From a single data layer, the same event is sent to all platforms in the format each platform requires.

  • You don’t notice a measurement error until weeks later

    If your measurement system fails, you won’t notice until the numbers have been acting strange for a week. With event monitoring, you’ll get a notification the moment something goes wrong—not at the end of the month.

Use Elevar as the engine behind your analytics

Every decision about your marketing budget is based on your numbers. If they’re off, you’ll spend months optimizing based on inaccurate data—and you won’t realize it until your revenue and your dashboards start diverging.

Get Elevar is the engine that sets things straight. It places a single data layer beneath your Shopify store and forwards events from the server to GA4, Meta, Klaviyo, and the rest. Anything the browser blocks won’t get in the way anymore.

You maintain control over what’s being measured. You decide which events to forward and what data to include, and visitor consent remains the guiding principle.

What We Do with Get Elevar

We start by measuring the gap: how many orders are in your online store and how many are being tracked on each platform. Without understanding that difference, you won’t know what you’ve gained afterward.

Next, we set up the data layer and connect the platforms. This also includes your own events: a subscription renewal, a first-time purchase, or an order above a certain value. These signals are what make your campaigns smarter.

Finally, we monitor the events themselves so that any errors are immediately detected. Every month, we check whether the numbers still match your point-of-sale data and identify areas where we need to make adjustments.

Three things you’ll notice in the collaboration.

Why choose Redkiwi as your Get Elevar partner?

  • You can see for yourself what’s being forwarded

    You can see which events are being forwarded and whether they’re coming through. Every month, we compare your numbers with your point-of-sale data, and you decide where we need to make adjustments. You remain in control of the business strategy; we ensure the data supports it.

  • Honest about what it does and doesn’t do

    Server-side tracking isn’t a way to bypass consent, and you shouldn’t believe anyone who promises otherwise. It makes the measurement more reliable for visitors who say yes. That’s what ownership means to us.

  • Measurement and execution under one roof

    We build the online store, run the campaigns, and manage the analytics, so we can immediately see if a metric is accurate or if something went wrong along the way. You’ll work with a dedicated specialist who’s familiar with your analytics setup.

Frequently Asked Questions About Server-Side Tracking

01/ What is server-side tracking?
With browser-based tracking, some data is blocked by ad blockers, privacy settings, and the browser itself. Server-side tracking sends the event directly from your own server, so those blocks don’t come into play. As a result, you get a more accurate picture of what actually happened.
02/ Am I missing conversions in my current tracking?
Almost always a little, and usually more than you think. How much depends on your audience and your devices. We measure the difference between your online store and your ad platforms before we build anything, so you know what you’re getting out of it.
03/ Does server-side tracking circumvent cookie laws?
No. Consent remains the guiding principle and is included in the data. Server-side tracking makes the measurement more reliable for visitors who give their consent; it is not a way to circumvent consent. Don’t believe anyone who claims otherwise.
04/ Does this work even if I'm not on Shopify?
Get Elevar was built for Shopify, and that’s where it works best. If you’re using Magento or a custom solution, we’ll achieve the same results with a different approach. We start with your platform, not the tool.